Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful.
First, we wanted brands that raised our social cachet. Then, we looked to brands that profiled our personalities. So what’s next? In this thought-provoking keynote, Alain Sylvain, Founder and CEO of Sylvain Labs, will look at how future consumers will want brands that make us feel good about ourselves because they do good for the world. Through a series of examples, he will explore how brands can connect with their customers on a personal and emotional level to inspire a new sense of well being.
How technology has the power to nurture a sense of trust amongst users, creating a hive-like mindset that provides real value.
Technology is helping to create a collective mindset, where masses of people are sharing observations, instincts and power. It’s a connection amongst strangers that is rooted in trust and ultimately creates collective value and power. Drawing from the story of Waze and other sources of inspiration like science and pop culture, Erin Clift, Global Marketing and Partnerships at Waze, and Alain Sylvain, founder and CEO of Sylvain Labs, will discuss how technology has the power to unite individuals into a collective ego
There are more than 1,000 types of bananas in the world, subdivided into 50 groups, but more than 95% of the bananas sold in the U.S. are Cavendish. As perfect as the Cavendish is, a single disease could wipe them all out. As humans, we are hardwired for sameness, which means that diverse teams need to work harder. But that same friction creates the perfect conditions for innovation.
We live in a world where AI, VR and the connected home are becoming a way of life, but why now? Iterations of these technologies have been surfacing since the 1950s, yet it’s only now that we are really seeing them become a standard of modern living. Alain Sylvain, CEO of Sylvain Labs explores the critical factor influencing tech success today: Optimus Time.
Optimus Time is the window when forces are aligned for the ideal introduction of a new behaviour, product, or idea. It's the reason why incredible products fly or fail. So much of the conversation around innovation and invention has been invested in questions of ingenuity and creativity, but what about time?
Ultimately, Optimus Time is a way for us to wrap our minds around the ripeness of ideas – products, brand experiences, or even pop culture phenomena. A framework for us to build stories against, to test within our gut whether an idea feels like it is right or not. And in this instance, a way to ask if the realities of a technologically advanced world jibes with life as we see it.
In his presentation Alain will explore the relevance of Optimus Time in the tech evolution, its impact on some of the most exciting brands today - Spotify, Google, Netflix among others - and how brands can harness the theory of Optimus Time for tomorrow’s innovations.
3. "Alain is one of the best speakers in the world of branding. He's a regular crowd favorite at our yearly brand marketing conference in Amsterdam. We never hesitate to invite Alain back because his talks are always original, provocative, and relevant to a wide range of trends and talking-points within the marketing and creativity industry. Not many speakers can effortlessly blend in social psychology, business, history, and pop culture into their talks like Alain does. So if you’re looking for a uniquely thought-provoking speaker to add to your conference program, Alain should be first on your list”
Head of Content, OnBrand
- Nov 04 2020
“Alain has a one-two punch appeal as a speaker. He is engaging on stage (or Zoom) and he has genuine curiosity backed by substance. The combination produces thoughtfully customized talks that respond to the room. He delivers the complete opposite of rote speeches that are more about the speaker's brand than the audience and is always a great addition to the event.”
Kindred
- Nov 04 2020
“We’ve been delighted to have Alain Sylvain as a two-time speaker at the Adobe 99U Conference. He offers a unique birds-eye view of culture that connects and contextualizes a huge range of mediums and moments, in a way that few other speakers can. Alain’s talks have been highly rated by our audience for both his fresh, yet pragmatic, insights and his engaging onstage energy.”
99U Conference
- Nov 04 2020
Alain Sylvain at Sylvain Labs' N.Y.C. office. [Photo: Christopher Zara] While most businesses would probably frown upon talking about side work at work, Sylvain ...
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