Annika Sörenstam

Annika Sörenstam

Keynote Speaker: Golf Champion, U.S. Open Winner, Swedish Sports Icon

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Annika Sörenstam Biography

Her parents, Tom and Gunilla, welcomed another daughter, Charlotta, two and a half years later. Thanks to their mom and dad, both girls loved sports, and like Tom and Gunilla, they were natural athletes. Everyone in the Sorenstam family skied and played tennis, volleyball, and badminton. Annika didn’t discover golf until her twelfth birthday. That was partly because of Sweden’s weather patterns. The country experiences winter-like conditions some six months a year, making the window of opportunity for a sport like golf narrow.

Nevertheless, Stockholm proved a wonderful place for an athletic girl to grow up. Located on Sweden’s eastern coast near the Baltic Sea, the city is home to a surprisingly dense population of sports enthusiasts. For much of her young life, Annika Sorenstam dreamed of becoming a professional tennis player. Her hero was countryman Bjorn Borg. She studied his game and wanted to follow in his footsteps.

That goal drove Sorenstam wherever the family went. After she turned 10, her father, who worked for IBM, was transferred to England. The Sorenstams moved to London and remained there for three years. During that time, Sorenstam continued on her path toward a pro tennis career.

She and Charlotta also got much closer while they lived in Great Britain. Since both sisters were talented tennis players, a case of sibling rivalry had been simmering for some time. When they were separated from their friends in Sweden, however, the two learned to rely heavily on each other. Of course, when they returned to Stockholm, they resumed their competitive ways.

As Sorenstam climbed the amateur rankings, she encountered opponents who were able to exploit the one flaw in her game: an ordinary backhand. Unable to hit consistent winners with this stroke, her frustration grew and her love of tennis began to diminish. One afternoon, when Sorenstam was 16, she chucked her racquet into a closet and told her father she was done with the sport. She was burnt out.

Tom Sorenstam was saddened by this development, but pleased with his daughter’s fallback position: golf. The Sorenstam home in Sweden was very close to the Bro-Balsta Golf Club. Tom and Gunilla were both golf enthusiasts, and at their urging, Sorenstam had taken up the sport, as had Charlotta. After her 14th birthday, Sorenstam began lessons with Henri Reis, one of Stockholm’s top instructors. The sport soon became her passion. When snow covered her home course, she was known to play with an orange ball. She often fantasized about winning the U.S. Open, which she considered the most prestigious title in women’s golf.

Sorenstam was drawn to golf for several reasons. The head games that opponents used on the tennis court didn’t apply on the golf course. There it was just her and her swing. That fed directly into her natural tendency toward scientific analysis, a trait she had inherited from her father. Sorenstam’s mind worked like a computer. When she applied this type of thinking to golf, she found a perfect outlet. Reis noticed this and sought to build her game around it. Day after day, Sorenstam focused on drills that produced near perfect tempo in every facet of her game.

Sorenstam never patterned her golf game after any one player, as she had in tennis. That’s not to say she was without role models. In addition to the advice and support from her parents, Sorenstam benefited from the experiences of Pia Nilsson, Sweden’s “first lady” of golf. An emerging star in the 1970s, Nilsson played for four years at Arizona State University before joining the LPGA tour. Though her pro career fizzled after five years, she returned to her homeland as a conquering hero. In 1988, Nilsson was named director of the women’s program for the Swedish Golf Federation. To no one’s surprise, the women’s game flourished under her watch.

This was the year Sweden’s Liselotte Neumann won the U.S. Open. Sorenstam remembers watching her on television and realizing for the first time that she too might one day accomplish great things on golf’s world stage. From that point on, her progress accelerated dramatically.

Despite sometimes slipping into the habit of picking her head up when she struck the ball, Sorenstam became one of Nilsson’s prize pupils. Since none of Sweden’s six universities had golf teams, the former pro arranged overseas scholarships for her country’s top female stars. In 1990 she helped broker an offer for Sorenstam from the University of Arizona. The 19-year-old arrived in Tucson that fall.

Sorenstam felt right at home at Arizona. Thanks to her three years in England, she was fluent in English. The school’s proud golf history and the state’s perpetual sunshine gave her career newfound direction. She

Contact a speaker booking agent to check availability on Annika Sörenstam and other top speakers and celebrities.

Annika Sörenstam Videos

Annika Sorenstam: 2023 U.S. Women's Open Press Conference ...
Annika Sorenstam: My LPGA comeback - YouTube

How do I book Annika Sörenstam to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Annika Sörenstam for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Annika Sörenstam, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Annika Sörenstam or any other speaker of your choice.

How much does it cost to book Annika Sörenstam for a speaking engagement?

Speaking fees for Annika Sörenstam, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Annika Sörenstam are $50,000 - $100,000 for live events and $30,000 - $50,000 for virtual events. For the most current speaking fee to hire Annika Sörenstam, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Annika Sörenstam speak about?

Annika Sörenstam is a keynote speaker and industry expert who speaks on a wide range of topics such as Inspirational, Golf, Peak Performance, Personal Growth, Motivational, Sports and Athlete.

Where does Annika Sörenstam travel from?

Annika Sörenstam generally travels from Orlando, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Annika Sörenstam?

AAE Speakers Bureau has successfully secured keynote speakers like Annika Sörenstam for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Annika Sörenstam for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Annika Sörenstam or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Annika Sörenstam is a keynote speaker and industry expert who speaks on a wide range of topics including Inspirational, Golf and Peak Performance. The estimated speaking fee range to book Annika Sörenstam for live events is $50,000 - $100,000, and for virtual events $30,000 - $50,000. Annika Sörenstam generally travels from Orlando, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Lisa Leslie, Dara Torres and Martina Navratilova. Contact All American Speakers for ratings, reviews, videos and information on scheduling Annika Sörenstam for an upcoming event.

Speaker profile last updated by AAE Talent Team on 04/11/2024.

Annika Sörenstam Videos

Annika Sorenstam: 2023 U.S. Women's Open Press Conference ...
Annika Sorenstam: My LPGA comeback - YouTube

Annika Sörenstam News

  • Every sports parent should read Annika Sorenstam's letter to her daughter

    Annika Sorenstam is one of the greatest female golfers of all time, with 72 LPGA Tour wins and 10 major championships, and she didn't start taking golf seriously until she was 12 years old. In a touching and important open letter to her daughter Ava, who will turn seven in September, Sorenstam vowed not to pressure her daughter to choose a career and begin training the way many young athletes are by overzealous parents obsessed with setting their kids on a path to a pros.

  • How do I book Annika Sörenstam to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Annika Sörenstam for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Annika Sörenstam, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Annika Sörenstam or any other speaker of your choice.
  • How much does it cost to book Annika Sörenstam for a speaking engagement?

    Speaking fees for Annika Sörenstam, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Annika Sörenstam are $50,000 - $100,000 for live events and $30,000 - $50,000 for virtual events. For the most current speaking fee to hire Annika Sörenstam, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Annika Sörenstam speak about?

    Annika Sörenstam is a keynote speaker and industry expert who speaks on a wide range of topics such as Inspirational, Golf, Peak Performance, Personal Growth, Motivational, Sports and Athlete.
  • Where does Annika Sörenstam travel from?

    Annika Sörenstam generally travels from Orlando, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Annika Sörenstam?

    AAE Speakers Bureau has successfully secured keynote speakers like Annika Sörenstam for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Annika Sörenstam for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Annika Sörenstam or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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