Avery Johnson

Avery Johnson

Keynote Speaker: Former NBA Player and Basketball Coach; CEO & Co-Founder of Avery Capital

Avery Johnson Biography

Avery Johnson is a former NBA basketball player, NBA coach, and NCAA Men’s basketball coach. A New Orleans native, Mr. Johnson signed with the Seattle Supersonics in 1988 and went on to play a sixteen-season career with the NBA. Known as “The Little General” for his on-court leadership and diminutive stature, Mr. Johnson played with seven different teams, most notably helping guide the San Antonio Spurs to their 1999 NBA Championship.

Mr. Johnson’s coaching career began in 2004, when he transitioned from player to assistant coach for the Dallas Mavericks. The following year, he took over as head coach and led the Mavericks to the team’s first ever Western Conference Championship and was later named NBA Coach of the Year. In 2010, Mr. Johnson became head coach to a struggling New Jersey Nets team where he emphasized discipline, attitude, and collaboration to lead the team on a remarkable turnaround. As a result, he was named the Eastern Conference Coach of the Month for October and November 2012. From 2015 – 2019, he was invited to join the University of Alabama’s athletic department as the new head men’s basketball coach where he guided the Crimson Tide to the 2018 NCAA tournament. During this time, Mr. Johnson also worked as a broadcast analyst for ESPN & CBS Sports, where he continues to be featured to this day.

An entrepreneur at heart, Mr. Johnson has advised on business dealings in a variety of sectors including oil and gas, multi-family and commercial real estate. He is also a sought-after motivational speaker, known for his fireside chats with Fortune 500 CEOs, as well as his motivational speeches and management training sessions. In 2008, he published his second book, Aspire Higher: Winning On and Off the Court with Determination, Discipline and Decisions. In early 2020, Avery Johnson and John Bailey formed Allan Bailey Johnson Group, LLC, a national minority owned and operated commercial real estate advisory firm.

Mr. Johnson is very involved in the community. He is on the board of Behind Every Door, a nonprofit that operates a network of community centers helping to alleviate poverty in Dallas, as well as supporting Shoreline City Church and Hunger Busters, a food pantry in Dallas.

Mr. Johnson received his bachelor’s degree in psychology from Southern University, where he met his wife Cassandra. The two married in 1991 in New Orleans and have two children, Christianne, (University of Pennsylvania, Class of 2015, and Northwestern Kellogg School of Management Class of 2022) and Avery Jr. (University of Alabama, Class of 2018, Master’s Class of 2019).

Contact a speaker booking agent to check availability on Avery Johnson and other top speakers and celebrities.

Avery Johnson Videos

Michael Sorrell, Avery Johnson: Keynote Speakers | SMU+GSV 2023
"The Little General" | The Ring of the Rowel San Antonio Spurs Docuseries

How do I book Avery Johnson to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Avery Johnson for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Avery Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Avery Johnson or any other speaker of your choice.

How much does it cost to book Avery Johnson for a speaking engagement?

Speaking fees for Avery Johnson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Avery Johnson are $30,000 - $50,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Avery Johnson, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Avery Johnson speak about?

Avery Johnson is a keynote speaker and industry expert who speaks on a wide range of topics such as Basketball, Sports, Athlete, Sports Motivation, Sports Coaching, Broadcasting, Sports Journalism & Broadcasting, Real Estate, Finance, Celebrity, Business and Entrepreneurship.

Where does Avery Johnson travel from?

Avery Johnson generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Avery Johnson?

AAE Speakers Bureau has successfully secured keynote speakers like Avery Johnson for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Avery Johnson for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Avery Johnson or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Avery Johnson is a keynote speaker and industry expert who speaks on a wide range of topics including Basketball, Sports and Athlete. The estimated speaking fee range to book Avery Johnson for live events is $30,000 - $50,000, and for virtual events Below $10,000. Avery Johnson generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mike Singletary, Coach Ken Carter and Baron Davis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Avery Johnson for an upcoming event.

Speaker profile last updated by AAE Talent Team on 15/10/2024.

Avery Johnson Videos

Michael Sorrell, Avery Johnson: Keynote Speakers | SMU+GSV 2023
"The Little General" | The Ring of the Rowel San Antonio Spurs Docuseries

Avery Johnson Reviews

  • Old Capital Lending - Oct 14 2024

  • The Christian School at Castle Hills - Oct 25 2023

  • How do I book Avery Johnson to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Avery Johnson for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Avery Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Avery Johnson or any other speaker of your choice.
  • How much does it cost to book Avery Johnson for a speaking engagement?

    Speaking fees for Avery Johnson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Avery Johnson are $30,000 - $50,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Avery Johnson, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Avery Johnson speak about?

    Avery Johnson is a keynote speaker and industry expert who speaks on a wide range of topics such as Basketball, Sports, Athlete, Sports Motivation, Sports Coaching, Broadcasting, Sports Journalism & Broadcasting, Real Estate, Finance, Celebrity, Business and Entrepreneurship.
  • Where does Avery Johnson travel from?

    Avery Johnson generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Avery Johnson?

    AAE Speakers Bureau has successfully secured keynote speakers like Avery Johnson for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Avery Johnson for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Avery Johnson or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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