Barry Switzer

Barry Switzer

Keynote Speaker: Former Head Football Coach at the University of Oklahoma and the Dallas Cowboys

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  • Speaking Fee:
    Live Event Fee: $30,000 - $50,000
    Virtual Event Fee: Contact us for details
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Barry Switzer Biography

Barry Switzer is a legendary figure in American football, celebrated for his coaching success at both the collegiate and professional levels. Born in Crossett, Arkansas, Switzer rose to prominence as the head coach of the University of Oklahoma from 1973 to 1988, where he never had a losing season. During his tenure, he led the Sooners to three national championships (1974, 1975, and 1985) and amassed a remarkable record of 157-29-4, thanks to his innovative wishbone offense and his ability to recruit top-tier talent.

Switzer's coaching career extended to the National Football League (NFL), where he took the reins of the Dallas Cowboys in 1994. Under his leadership, the Cowboys won Super Bowl XXX in 1996, making him one of only three coaches in football history to win both a college national championship and a Super Bowl. He has the highest winning percentage of any Dallas Cowboys football coach.

Known for his charismatic personality and deep connection to his players, Switzer was as much a motivator as he was a tactician. His approachability and genuine care for his athletes earned him widespread respect, both on and off the field. Switzer retired from coaching in 1997 but remained a prominent figure in the football world, frequently offering insights and commentary on the game.

Switzer is a member of the Oklahoma Sports Hall of Fame and organized the annual Swing for Sight Golf Tournament to raise money for the Society for the Prevention of Blindness. He served as honorary head coach of Oklahoma’s Special Olympics for more than 40 years. In 2024, he unveiled Switzer Light Lager with Skydance Brewing Company, whose sales will benefit Ground Zero Emergency Training, a Switzer-founded elite dog rescue and training center. The University of Oklahoma’s athletic complex, the Barry Switzer Center, was named in his honor.

Contact a speaker booking agent to check availability on Barry Switzer and other top speakers and celebrities.

Barry Switzer Videos

Barry Switzer - ESPN College Football
Coach Barry Switzer presents J.C. Watts, Jr. - YouTube
Deep Blue: Welcome To Switzer Land | Dallas Cowboys 2019 ...

How do I book Barry Switzer to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Barry Switzer for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Barry Switzer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Barry Switzer or any other speaker of your choice.

How much does it cost to book Barry Switzer for a speaking engagement?

Speaking fees for Barry Switzer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $30,000 - $50,000. For the most current speaking fee to hire Barry Switzer, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Barry Switzer speak about?

Barry Switzer is a keynote speaker and industry expert who speaks on a wide range of topics such as Football, Business, Athlete, Sports Motivation, Sports, Leadership and Sports Coaching.

Where does Barry Switzer travel from?

Barry Switzer generally travels from Norman, OK, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Barry Switzer?

AAE Speakers Bureau has successfully secured keynote speakers like Barry Switzer for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Barry Switzer for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Barry Switzer or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Barry Switzer is a keynote speaker and industry expert who speaks on a wide range of topics including Football, Business and Athlete. The estimated speaking fee range to book Barry Switzer for live events is $30,000 - $50,000. Please contact us for virtual event fees. Barry Switzer generally travels from Norman, OK, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dick Vermeil, Archie Manning and Mike Eruzione. Contact All American Speakers for ratings, reviews, videos and information on scheduling Barry Switzer for an upcoming event.

Speaker profile last updated by AAE Talent Team on 11/01/2025.

Barry Switzer Videos

Barry Switzer - ESPN College Football
Coach Barry Switzer presents J.C. Watts, Jr. - YouTube
Deep Blue: Welcome To Switzer Land | Dallas Cowboys 2019 ...
Barry Switzer: Overcoming Personal Trauma - YouTube

Barry Switzer Reviews

  • Permian Basin Landman Association - Apr 22 2022

  • How do I book Barry Switzer to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Barry Switzer for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Barry Switzer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Barry Switzer or any other speaker of your choice.
  • How much does it cost to book Barry Switzer for a speaking engagement?

    Speaking fees for Barry Switzer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $30,000 - $50,000. For the most current speaking fee to hire Barry Switzer, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Barry Switzer speak about?

    Barry Switzer is a keynote speaker and industry expert who speaks on a wide range of topics such as Football, Business, Athlete, Sports Motivation, Sports, Leadership and Sports Coaching.
  • Where does Barry Switzer travel from?

    Barry Switzer generally travels from Norman, OK, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Barry Switzer?

    AAE Speakers Bureau has successfully secured keynote speakers like Barry Switzer for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Barry Switzer for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Barry Switzer or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.