Fake news is not new, but it IS being weaponized these days by people and groups with political or financial motivations. Virtually all of us are affected by it, often through social media, and sometimes unknowingly participte in spreading it. While it may be easy -- and appropriate -- to blame the creators and purveyors of fake news for its negative effects, journalism itself bears some of the responsibility as well. By making some of its own mistakes in recent years, the broad charge of "fake news" actually sticks as a label to organizations that never could have been branded that way in the past. How can journalism get back on track? And what lessons are there for other businesses? A look at protecting your brand.
The pursuit of success is never a straight line -- it's a cycle. In other words, it never ends. That's why it's important to know the right steps to reach your goals, and what to do when something goes wrong. "Learning from the Legends" is based upon the book by Bob Sellers, "Forbes Best Business Mistakes: How Today's Top Business Leaders Turned Missteps into Success. Your audience will hear stories from American business leaders who look at failures as positives, finding lessons and opportunities to get back on track. They will learn that attitude changes outcome; that success is a habit. And they will learn what to do when their next step isn't clear. They will see that their own path to success will be unique to them, and defined not by what they do, but how they do it.
Our Founding Fathers could not have envisioned 24-hour cable news networks, viral videos or fake news purveyors in foreign countries trying to influence elections, but they did expect politicians to be politicians -- and humans to be, well, human. Your audience will learn about the latest in the Mueller investigation, about legislation which could affect them directly, and about executive orders which could change the direction of federal policy. They will also get an update on the upcoming November elections, because as a former president once said, "Elections have consequences." Emmy-winning journalist Bob Sellers will help the audience prepare for what's coming from inside the Beltway, and how it will play out from Wall Street to Main Street.
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