'Shop now pay later’ business Klarna has captured a millennial audience with its playful pink billboards and light-hearted ads. With a rising userbase, however, its role in promoting ‘easy credit’ is now coming under scrutiny. Here, its chief marketing officer explains what the brand stands for and how it plans to be seen as a responsible lender.
Fresh off Klarna's first Super Bowl commercial, we sit down with David Sandstrom, Chief Marketing Officer at Klarna, to discuss the thinking behind their advertisement, the role its mobile app plays in the company's mission, and all of the increased competition in the 'Buy Now, Pay Later' fintech space.
Fast-rising financial tech app Klarna may be headquartered in Stockholm, but like many of its fellow Swedish unicorn peers Spotify and H&M, the U.S. represents one of its greatest growth markets of the past several years. In the past 12 months alone, Klarna has doubled its U.S. customer base to more than 15 million users, who use the app to pay for goods and services in installments as an alternative to traditional credit cards.
Klarna — the buy now, pay later fintech company — is trying to build its user base by becoming part of the culture conversation.
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