Deion Sanders

Deion Sanders

Keynote Speaker: Head Football Coach at the University of Colorado Boulder; Two-Time Super Bowl Champion & Broadcast Analyst

Deion Sanders Biography

Deion “Prime Time" Sanders is “Coach Prime,” the head football coach at the University of Colorado.

From 2020-2022, as head coach, Sanders led Jackson State University to back-to-back SWAC Championships and won back-to-back SWAC Coach of the Year honors. During his time at JSU, the Tigers had a 27-6 record, including a perfect regular season in 2022. In 2021, he was named the Eddie Robinson Coach of the Year.

Sanders is a member of the Pro Football Hall of Fame, a two-time Super Bowl champion and eight-time Pro Bowler . He played 14 years in the NFL for the Atlanta Falcons, San Francisco 49ers, Dallas Cowboys, Washington Commanders and Baltimore Ravens. He is the only person in professional sports history to play in the World Series and the Super Bowl.

Since retiring from professional sports, Sanders became an analyst for CBS SPORTS, and NFL NETWORK, and now offers his insights and opinions on the Pro Football Football Show on BARSTOOL SPORTS. He has produced and/or appeared in a variety of television shows, including TINY HOUSE NATION, GRANDFATHERED, MOESHA, RUNNING WILD WITH BEAR GRYLLS, LIP SYNC BATTLE, THE LEAGUE, 30 FOR 30: DEION'S DOUBLE PLAY, DEION'S FAMILY PLAYBOOK, and, most recently, COACH PRIME, a docuseries on Prime Video which follows Sanders and his college football journey.

Contact a speaker booking agent to check availability on Deion Sanders and other top speakers and celebrities.

Deion Sanders Videos

Thee Pregame Show Zooms with Coach Prime
Deion Sanders talks picking Colorado, Louis luggage comments, NIL & more
Deion Sanders' Emotional Reveal on His Health, Family & HBCU Backlash

How do I book Deion Sanders to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Deion Sanders for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Deion Sanders, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Deion Sanders or any other speaker of your choice.

How much does it cost to book Deion Sanders for a speaking engagement?

Speaking fees for Deion Sanders, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Deion Sanders are $200,000 and above for live events and $50,000 - $100,000 for virtual events. For the most current speaking fee to hire Deion Sanders, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Deion Sanders speak about?

Deion Sanders is a keynote speaker and industry expert who speaks on a wide range of topics such as Football, Athlete, Entertainers, Hall of Fame, Sports Motivation, Celebrity, Sports, Television & Film, Fitness and Faith & Religion.

Where does Deion Sanders travel from?

Deion Sanders generally travels from Boulder, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Deion Sanders?

AAE Speakers Bureau has successfully secured keynote speakers like Deion Sanders for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Deion Sanders for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Deion Sanders or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Deion Sanders is a keynote speaker and industry expert who speaks on a wide range of topics including Football, Athlete and Entertainers. The estimated speaking fee range to book Deion Sanders for live events is $200,000 and above, and for virtual events $50,000 - $100,000. Deion Sanders generally travels from Boulder, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Emmitt Smith, Earvin “Magic” Johnson and Tim Tebow. Contact All American Speakers for ratings, reviews, videos and information on scheduling Deion Sanders for an upcoming event.

Speaker profile last updated by AAE Talent Team on 18/03/2025.

Deion Sanders Videos

Thee Pregame Show Zooms with Coach Prime
Deion Sanders talks picking Colorado, Louis luggage comments, NIL & more
Deion Sanders' Emotional Reveal on His Health, Family & HBCU Backlash

Deion Sanders Reviews

  • SentinelOne - Mar 05 2024

Deion Sanders News

  • How do I book Deion Sanders to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Deion Sanders for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Deion Sanders, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Deion Sanders or any other speaker of your choice.
  • How much does it cost to book Deion Sanders for a speaking engagement?

    Speaking fees for Deion Sanders, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Deion Sanders are $200,000 and above for live events and $50,000 - $100,000 for virtual events. For the most current speaking fee to hire Deion Sanders, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Deion Sanders speak about?

    Deion Sanders is a keynote speaker and industry expert who speaks on a wide range of topics such as Football, Athlete, Entertainers, Hall of Fame, Sports Motivation, Celebrity, Sports, Television & Film, Fitness and Faith & Religion.
  • Where does Deion Sanders travel from?

    Deion Sanders generally travels from Boulder, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Deion Sanders?

    AAE Speakers Bureau has successfully secured keynote speakers like Deion Sanders for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Deion Sanders for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Deion Sanders or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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DEION SANDERS

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