This online talk combines consumer science, strategy, and culture to make big bets to invent the future. We’ll focus on colonizing Mars as a metaphor for invention then see how Netflix navigated two decades of change through the “GLEE” strategy model. Then we’ll share strategy frameworks you can apply to your company and products to invent your future. Last, we’ll also do three mini-cases to show why inventing the future is so hard.
This online talk focuses on a series of tough decisions Chegg faced as the textbook rental and homework help startup quickly scaled from startup to a public company that today has a market cap of $10B. This talk focuses on ten habits of making tough decisions about people, products, and businesses. It features four “What would you do?” Chegg cases make this a fun, highly engaging online experience.
This webinar advocates an experimental approach to your career. Learn how to package and position yourself via a product leader’s technical and leadership skills, form your career hypotheses, and finally, recruit a Personal Board of Directors to solicit ongoing feedback from peers and mentors. We’ll use Slido to see the variety of skills that product leaders all around the world exhibit and bring home the point that there’s no one “right” type of product leader. It’s all about packaging and positioning yourself for that role that’s a perfect fit for you.
This talk outlines two positioning and branding models and demonstrates the importance of defining your brand to build a world-class product. The talk ends with a modern A/B test simulation, asking the audience to identify which homepage best positions Netflix to engage new members. This highly engaging webinar combines Google Slides and Slido to create a fun, fast-paced, highly interactive experience.
Capital One - Nov 19 2021
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