JP Kuehlwein

JP Kuehlwein

Keynote Speaker: Strategy Expert, Global Brand Builder, Author

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    Live Event Fee: $30,000 - $50,000
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JP Kuehlwein Biography

JP Kuehlwein is a recognized strategy expert, global brand builder, and accomplished marketing leader with over 25 years of experience in creating or re-positioning brands that succeed in the market. He is also an engaging speaker and author who can look back at a successful track record of translating consumer and branding insights into transformational propositions. Kuehlwein's expertise covers a broad range of products, from mass-market items to high luxury, and his focus includes premium and lifestyle brands.

Kuehlwein is the co-founder and partner at 'Ueber-Brands', a consultancy that helps owners elevate their brands to make them peerless, priceless, and profitable. He previously served as Executive Vice President of Frédéric Fekkai, a global prestige brand and fully owned subsidiary of Procter & Gamble. Additionally, he has held roles such as Managing Director of Global Strategy & Innovation at Procter & Gamble and Brand Director. Kuehlwein also serves as an External Director of Smith & Norbu, a Hong Kong-based luxury optical frame maker.

Kuehlwein has co-authored the best-selling book "Rethinking Prestige Branding – Secrets of the Ueber-Brands", which has become a reference for marketers. The book, co-authored with Wolfgang Schaefer, analyzes the success drivers behind one hundred premium brands across industries, advocating for the importance of storytelling in branding to elevate a brand significantly. Kuehlwein is regularly involved in consulting, public speaking, and teaching across various industries and markets in English, French, and German. He is also a faculty member at Columbia University's Business School and NYU's Stern School of Business. Based out of New York City, he serves on the industry advisory board of the Fashion Institute of Technology (FIT, NY), the CMO Council (San Francisco), and L2 Inc. (NYC). Additionally, he is an advisory board member at the CFMM Master's Program of FIT and a Senior Fellow and Leader of the Marketing Institute at The Conference Board.

Contact a speaker booking agent to check availability on JP Kuehlwein and other top speakers and celebrities.

JP Kuehlwein Speaking Topics

Rethinking Prestige Branding: Framework for Driving Successful Brands

In is bestselling book, Rethinking Prestige Branding, JP Kuehlwein provided a fascinating framework for driving the success of modern premium brands. I his latest book Brand Elevation, he puts these principles into practice, offering a step-by-step guide to developing and executing a premium brand strategy. JP explains the drivers behind becoming peerless and priceless, and how any brand can develop a winning brand strategy. Exploring key challenges such as:

• How to create a distinct and brand-guiding mission;

• Getting the balance between exclusivity and inclusion;

• Brand building in times of crisis

Mission, Myth and Truth - Secrets of the Ueber-Brands

How To Make Your Brand Priceless

This keynote talk or in-depth workshop is intended for people who want to lift their brands above considerations of performance or value alone and make them esteemed beyond size, valued beyond price. Participants will learn about key drivers behind the success of some of the best in the premium brand world across industries – we call them ‘Ueber-Brands’.

Many post-crisis consumers and most Millennial keenly differentiate between products and experiences they want to invest themselves into and necessities they want to buy as efficiently and cheaply as possible. Gone are the days where shopping per-se and accumulating ‘stuff’ provided satisfaction and status.

Where does your brand stand on the continuum between ‘material’ and ‘meaningful’? Is it where you want it to be? Or might you be stuck in the middle?

If your desired place is to be esteemed for both your product as well as what it stands for, then join us to look at and discuss what drives the sustained success of some of the best brands in this class – We call them ‘Ueber-Brands’ in our book. Brands that go beyond.

We might cover:

• How mission gives meaning and generates a strong buy-in • Why myths are the superior story and create magic • About the power of balancing the longing and belonging • How to un-sell to seduce • About the need for ‘truth’ and ‘living the dream’ as the answer

JP Kuehlwein Videos

Mission Myth and Truth - or - How To Make Your Brand Priceless
JP Kuehlwein Show Reel

How do I book JP Kuehlwein to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like JP Kuehlwein for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for JP Kuehlwein, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for JP Kuehlwein or any other speaker of your choice.

How much does it cost to book JP Kuehlwein for a speaking engagement?

Speaking fees for JP Kuehlwein, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $30,000 - $50,000. For the most current speaking fee to hire JP Kuehlwein, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does JP Kuehlwein speak about?

JP Kuehlwein is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing, Corporate Strategy, Entrepreneurship and Social Media.

Where does JP Kuehlwein travel from?

JP Kuehlwein generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for JP Kuehlwein?

AAE Speakers Bureau has successfully secured keynote speakers like JP Kuehlwein for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book JP Kuehlwein for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host JP Kuehlwein or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


JP Kuehlwein is a keynote speaker and industry expert who speaks on a wide range of topics including Marketing, Corporate Strategy and Entrepreneurship. The estimated speaking fee range to book JP Kuehlwein for live events is $30,000 - $50,000. Please contact us for virtual event fees. JP Kuehlwein generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jay Baer, Ukonwa Ojo and Harish Shah. Contact All American Speakers for ratings, reviews, videos and information on scheduling JP Kuehlwein for an upcoming event.

Speaker profile last updated by AAE Talent Team on 04/11/2024.

JP Kuehlwein Speaking Topics

  • Rethinking Prestige Branding: Framework for Driving Successful Brands

    In is bestselling book, Rethinking Prestige Branding, JP Kuehlwein provided a fascinating framework for driving the success of modern premium brands. I his latest book Brand Elevation, he puts these principles into practice, offering a step-by-step guide to developing and executing a premium brand strategy. JP explains the drivers behind becoming peerless and priceless, and how any brand can develop a winning brand strategy. Exploring key challenges such as:

    • How to create a distinct and brand-guiding mission;

    • Getting the balance between exclusivity and inclusion;

    • Brand building in times of crisis

  • Mission, Myth and Truth - Secrets of the Ueber-Brands

  • How To Make Your Brand Priceless

    This keynote talk or in-depth workshop is intended for people who want to lift their brands above considerations of performance or value alone and make them esteemed beyond size, valued beyond price. Participants will learn about key drivers behind the success of some of the best in the premium brand world across industries – we call them ‘Ueber-Brands’.

    Many post-crisis consumers and most Millennial keenly differentiate between products and experiences they want to invest themselves into and necessities they want to buy as efficiently and cheaply as possible. Gone are the days where shopping per-se and accumulating ‘stuff’ provided satisfaction and status.

    Where does your brand stand on the continuum between ‘material’ and ‘meaningful’? Is it where you want it to be? Or might you be stuck in the middle?

    If your desired place is to be esteemed for both your product as well as what it stands for, then join us to look at and discuss what drives the sustained success of some of the best brands in this class – We call them ‘Ueber-Brands’ in our book. Brands that go beyond.

    We might cover:

    • How mission gives meaning and generates a strong buy-in • Why myths are the superior story and create magic • About the power of balancing the longing and belonging • How to un-sell to seduce • About the need for ‘truth’ and ‘living the dream’ as the answer

JP Kuehlwein Videos

Mission Myth and Truth - or - How To Make Your Brand Priceless
JP Kuehlwein Show Reel
  • How do I book JP Kuehlwein to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like JP Kuehlwein for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for JP Kuehlwein, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for JP Kuehlwein or any other speaker of your choice.
  • How much does it cost to book JP Kuehlwein for a speaking engagement?

    Speaking fees for JP Kuehlwein, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $30,000 - $50,000. For the most current speaking fee to hire JP Kuehlwein, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does JP Kuehlwein speak about?

    JP Kuehlwein is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing, Corporate Strategy, Entrepreneurship and Social Media.
  • Where does JP Kuehlwein travel from?

    JP Kuehlwein generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for JP Kuehlwein?

    AAE Speakers Bureau has successfully secured keynote speakers like JP Kuehlwein for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book JP Kuehlwein for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host JP Kuehlwein or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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JP KUEHLWEIN

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