In is bestselling book, Rethinking Prestige Branding, JP Kuehlwein provided a fascinating framework for driving the success of modern premium brands. I his latest book Brand Elevation, he puts these principles into practice, offering a step-by-step guide to developing and executing a premium brand strategy. JP explains the drivers behind becoming peerless and priceless, and how any brand can develop a winning brand strategy. Exploring key challenges such as:
• How to create a distinct and brand-guiding mission;
• Getting the balance between exclusivity and inclusion;
• Brand building in times of crisis
This keynote talk or in-depth workshop is intended for people who want to lift their brands above considerations of performance or value alone and make them esteemed beyond size, valued beyond price. Participants will learn about key drivers behind the success of some of the best in the premium brand world across industries – we call them ‘Ueber-Brands’.
Many post-crisis consumers and most Millennial keenly differentiate between products and experiences they want to invest themselves into and necessities they want to buy as efficiently and cheaply as possible. Gone are the days where shopping per-se and accumulating ‘stuff’ provided satisfaction and status.
Where does your brand stand on the continuum between ‘material’ and ‘meaningful’? Is it where you want it to be? Or might you be stuck in the middle?
If your desired place is to be esteemed for both your product as well as what it stands for, then join us to look at and discuss what drives the sustained success of some of the best brands in this class – We call them ‘Ueber-Brands’ in our book. Brands that go beyond.
We might cover:
• How mission gives meaning and generates a strong buy-in • Why myths are the superior story and create magic • About the power of balancing the longing and belonging • How to un-sell to seduce • About the need for ‘truth’ and ‘living the dream’ as the answer
We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.
Fill out the form below to or call us at 1-800-698-2536 if need immediate assistance.
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