Lisa Baird

Lisa Baird

Keynote Speaker: Chief Executive Officer, NextUp; Former Commissioner, National Women’s Soccer League & CMO, U.S. Olympic Committee

Lisa Baird Biography

Lisa Baird is the CEO of NextUp, a nonprofit dedicated to bringing professional women, allies, and corporate partners together to champion gender equity and advance all women in their careers. Prior to her position at NextUp, Baird served as the Commissioner of the National Women’s Soccer League, the premier professional women’s soccer league in the United States. Baird has a long-standing career with over three decades of experience in executive positions at the Top 50 public companies, including Procter & Gamble, General Motors, and IBM. She is also known for her service as a director and advisor to private equity.

Before joining the NWSL, Baird served as Chief Marketing Officer for New York Public Radio until February 2020. Baird led the marketing and audience development, data, membership, sponsorship, and communications teams. As an award-winning marketer, Baird has made significant contributions to building some of the world's most iconic brands and sports properties.

Prior to this position, she was the Chief Marketing Officer of the U.S. Olympic Committee. As the USOC's Chief Marketing Officer, Baird directs the USOC's Sales and Marketing Division and oversees the development of innovative corporate sponsorship and licensing programs that deliver maximum return on investment to the USOC's family of Corporate Partners while leveraging the unique attributes of the U.S. Olympic Team brand.

Concurrently, Baird serves as a board member of Canteloupe (NASDAQ: CTLP), a software and hardware payment services platform for self-service retail. She was formerly a board member at Fox Racing, a biking apparel and accessories company. She has also served on the board of GK Elite Sportswear, a leading sportswear manufacturer and omni-channel retailer.

From 1999-2005, Baird worked at IBM, first as Vice President, Advertising and then as Senior Vice President, Worldwide Marketing Communications. She led IBM's global marketing initiatives, including the development and execution of advertising, sports marketing, direct marketing, digital marketing and media campaigns in 70 countries. Additionally, she was responsible for the IBM e-business campaign which won the 2006 Grand Effie award as well as numerous advertising, direct marketing and web awards.

From 1996-99, Baird held a series of marketing positions at General Motors, including serving as Chief Creative Officer of e-gm. Prior to that, she worked in positions with leading consumer products companies including Bristol Meyers Squibb, Johnson & Johnson and Procter & Gamble.

Baird is a graduate of Penn State University with both a Bachelor of Arts and Masters of Business Administration degree.

Contact a speaker booking agent to check availability on Lisa Baird and other top speakers and celebrities.

Lisa Baird Videos

Lisa Baird Steps Into 'Dream Job' As NWSL Commissioner
2015 Alumni Fellows: Lisa Baird, 1982, 1984g
NYU Sports and Society Panel

How do I book Lisa Baird to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Lisa Baird for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Lisa Baird, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Lisa Baird or any other speaker of your choice.

How much does it cost to book Lisa Baird for a speaking engagement?

Speaking fees for Lisa Baird, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $20,000 - $30,000. For the most current speaking fee to hire Lisa Baird, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Lisa Baird speak about?

Lisa Baird is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing, Broadcasting, Hispanic Heritage, Diversity & Inclusion, Sports, Sports Motivation, Executive Leadership, Gender Equality, Feminism, Female Leadership, Influential Women and Women's Empowerment.

Where does Lisa Baird travel from?

Lisa Baird generally travels from Connecticut, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Lisa Baird?

AAE Speakers Bureau has successfully secured keynote speakers like Lisa Baird for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Lisa Baird for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Lisa Baird or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Lisa Baird is a keynote speaker and industry expert who speaks on a wide range of topics including Marketing, Broadcasting and Hispanic Heritage. The estimated speaking fee range to book Lisa Baird for live events is $20,000 - $30,000. Please contact us for virtual event fees. Lisa Baird generally travels from Connecticut, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jill Gregory, Donna Orender and Jodi Bondi Norgaard. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lisa Baird for an upcoming event.

Speaker profile last updated by AAE Talent Team on 02/05/2024.

Lisa Baird Videos

Lisa Baird Steps Into 'Dream Job' As NWSL Commissioner
2015 Alumni Fellows: Lisa Baird, 1982, 1984g
NYU Sports and Society Panel
  • How do I book Lisa Baird to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Lisa Baird for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Lisa Baird, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Lisa Baird or any other speaker of your choice.
  • How much does it cost to book Lisa Baird for a speaking engagement?

    Speaking fees for Lisa Baird, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $20,000 - $30,000. For the most current speaking fee to hire Lisa Baird, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Lisa Baird speak about?

    Lisa Baird is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing, Broadcasting, Hispanic Heritage, Diversity & Inclusion, Sports, Sports Motivation, Executive Leadership, Gender Equality, Feminism, Female Leadership, Influential Women and Women's Empowerment.
  • Where does Lisa Baird travel from?

    Lisa Baird generally travels from Connecticut, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Lisa Baird?

    AAE Speakers Bureau has successfully secured keynote speakers like Lisa Baird for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Lisa Baird for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Lisa Baird or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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LISA BAIRD

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