Since she became CEO in 2016, Maria Raga has worked to make Depop appeal to a younger generation (the majority of its 26 million users are under 26) by ...
Depop started as a simple app to post photos of clothes and offer them for sale. But it has become a cultural phenomenon with millions of users, a vibrant community and even some superusers making a living from the platform. That’s why I’m excited to announce that Depop CEO Maria Raga is joining us at TechCrunch Disrupt Berlin.
Founded in 2011 by Simon Beckerman, the same Simon Beckerman behind Italian eyewear brand RETROSUPERFUTURE, Depop has exploded in popularity in the last few years, occupying that coveted sweet spot between marketplace and social media platform. The app currently has more than 21 million global users and 90% of its active users are Gen Z. More than 25 million items are available on the app at any given time and its biggest sellers earn over $100,000 a year.
Founded by Simon Beckerman in 2011, with a London HQ and offices in New York City and Los Angeles. Depop is the fashion marketplace for the next generation. It is home to a community of 16 million+ creatives worldwide [as of Autumn 2019] buying, selling and discovering the best in vintage and second-hand fashion, rare finds and favourite brands.
Meet the woman in charge of Depop, the secondhand fashion platform that is skyrocketing in popularity. Maria Raga, CEO of Depop, the fashion resale app, enjoys wearing other people’s old clothes, but what to call them? Secondhand? She’s not enamoured with the term. There are connotations. So, though it is not, strictly speaking, official Depop brand language, she has landed on a different phrase. “We say pre-loved!”
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