Many leaders and business owners are at a loss on how they can concretely affect change and grow their business in regards to diversity. Join us for a conversation with Omar Johnson, Former CMO at Beats by Dre, and Former VP of Marketing at Apple, Inc. as he shares his thoughts on how we can support our black employees, partner with the communities they serve, and make more conscious decisions in our marketing and branding efforts.
The idea of the majority office culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader. In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.
Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.
When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.
Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader. In this talk, Omar shares techniques from his experience on how to develop the best ideas.
RampUp - Oct 08 2020
The Kaleidoscope team had a great experience working with All American Entertainment, we had a very tight turn around to source a keynote speaker for our event and the team worked exceptionally hard to put forward the best person who fit into our creative brief and budget. The AAE team was extremely responsive, personable and very professional throughout the entire process.
Everything was perfect and we really enjoyed Omar's speech he was a great addition to the event.
Accenture UK Limited
- Feb 12 2020
It was a great event and Omar was fabulous! He had everyone literally enthralled and engaged from start to finish, he then stayed around afterwards mingling with the guests.
Accenture
- Feb 07 2020
The event was really successful and Omar Johnson’s segment was a personal highlight for me, the whole keynote speech was very inspiring and the audience was very engaged too.
Accenture UK Limited
- Feb 07 2020
Chick-fil-A, Inc. - Feb 18 2019
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