Peter Aiken

Peter Aiken

Keynote Speaker: Data Management Thought Leader & Founder of Data Blueprint

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Peter Aiken Biography

Peter Aiken, PhD is an acknowledged Data Management (DM) authority, an Associate Professor at Virginia Commonwealth University, President of DAMA International, and Associate Director of the MIT International Society of Chief Data Officers.

For more than 35 years, Aiken's has learned from working with hundreds of data management practices in 30 countries including some of the world's most important. Among his 12 books are the first on CDOs "The case for data leadership", focusing on data monetization, on modern strategic data thinking and objectively specifying what it means to be data literate. International recognition has resulted in an intensive schedule of events worldwide (pre-Covid).

Aiken's also hosts the longest running data management webinar series hosted by our partners at Dataversity. Starting before Google, before data was big, and before data science, Aiken's has founded several organizations that have helped more than 200 organizations leverage data–specific savings have been measured at more than $1.5B USD. His latest is "Anything Awesome".

Contact a speaker booking agent to check availability on Peter Aiken and other top speakers and celebrities.

Peter Aiken Speaking Topics

A 12-step program for improving organizational data literacy

Organizational data debt acts as a drag on all activities. Far too many organizations undertook to 'get better with data' without realizing the foundation changes that needed to occur. They were left without lasting improvements. Making a commitment to become data-centric, data-driven, data-first, data-focused, data-first, data-provocative (the list goes on), must be seen as more akin to life changing events of which the ubiquitous 12-step is the most famous. Considering there are more than useful variants of the original (AA), it seems time to make one for improving organizational data literacy. The program describes:

  • Motivation for taking a broad approach,?
  • Required people, processes, and organizational activities,
  • Organized into 12-steps

These steps are required if organizations are to effect the necessary changes. Twelve-step programs are ritualistic for a precise reason—to stop bad habits, you must carefully replace them with better habits. Committing to 12 steps upfront, we will find it easier to achieve the critical mass required. Organizations can embark on their data improvement journey with their eyes wide open."

Data Literacy and the Organization

More than half of work is accomplished by knowledge workers–usually defined as those who must “think for a living” [Davenport, 2005].  I contend that all knowledge workers work with data.  Since most learn about data individually (if at all), the opportunity to gain from communal or best practices learning has not been present.  Most refer to this as a lack of data literacy.  Whether applied at the individual or organizational level, literacy is a binary concept and our data needs are more varied.  Data proficiency and data acumen are more descriptive/useful terms and these should also be used to describe today's organizational data knowledge requirements.  This program will describe five specific data knowledge requirement levels and objective behaviors that must be demonstrated by those operating at each level.  Lack of this data knowledge has so far hindered society from fully realizing our collective potential benefits.  More importantly, organizations adopting these data knowledge requirements can directly and immediately improve organizational knowledge worker productivity. Delegates will:

  • Learn why the term data literacy is insufficient to describe the challenge and how the progression from literacy ? proficiency ? acumen is more operationally viable

  • Understand five data knowledge requirements levels in terms of their data leverage type, data skills type, ethical perspective and behavioral focus

  • Be able to match data knowledge requirements levels with types of organizational requirements

  • Begin to estimate the dollar ranges of potential knowledge worker productivity improvements in their organizations

Monetizing Data

Business and technology decision makers are not data knowledgeable and consequently do not always make good data decisions. (Most commonly organizations purchase technology as a first step when it most probably should be purchased last.) Because of these bad data decisions, organizational data assets remain undervalued and quality is reduced. Undervalued data assets that are of poor quality act as sand (our focus) in various organizational mechanisms - slowing things down, decreasing product quality, and increasing expenses. Organizations spend 20-40% of their IT dollars on issues arising from poor data management practices. This material will explore the process of assigning money (and other quantifications) to poor data decisions across a variety of sectors. As a result, organizations will become increasingly aware of the root cause of various organizational challenges and can evaluate accordingly. Tangible take-aways include: Understand assigning monetary costs to poor data. Although it’s new, it’s not rocket science and with practice, organizations can become quite good at it

  • Learn from real-world, cross-sector examples and see how these patterns readily transfer to other sectors
  • How to construct an improvable data logistics value chain to drive business value
  • Exploration of non-monetary data costs
  • Important legal implications

Connecting Data Decisions to Value

Everyone wants to use data to add value to their organizations. The really important question is: how can organizations achieve more effectively data practices? This has been difficult to correct because, to quote Einstein: The significant problems we face cannot be solved at the same level of thinking we were at when we created them. Poor data education has led to naïve understanding that, when combined with a technology-first, bias has prevented the vast majority of organizations from making tangible progress. This, in spite of significant investments in hype such as big data science. Before attempting data improvements, organizations must resolve flawed decision making about data issues. The 90–minute program (+30 minute facilitated discussion) briefly takes senior executives through a data awareness journey, transforming their thinking about data. It provides an opportunity to better understand the kind of people and process decisions that will most speed-up your organization's ability to better leverage data. Many examples illustrate the material.

Exorcising the Seven Deadly Data Sins

Far more organizations attempt to do more with data than succeed. Understanding common prerequisites to unrestricted data practices will help you determine the extent of these challenges in your organization and increase your chances of success.  Deficiencies in organizational readiness and core competence represent clearly visible problems faced by data managers, but beyond that there are several cultural and structural barriers common to virtually all organizations that must be eliminated in order to facilitate effective management of data. This webinar will discuss these barriers—aka the “Seven Deadly Data Sins”—and in the process will also:

  • Elaborate upon the three critical factors that lead to strategy failure
  • Demonstrate a two-stage data strategy ? implementation process
  • Explore the sources and rationales behind the ? “Seven Deadly Data Sins,” and recommend solutions

Peter Aiken Videos

Achieving Data Acumen: Improving Workforce Data Literacy
Conferencia Magistral 3 Exorcising the Seven Deadly Data Sins Peter Aiken
Dr. Peter Aiken, Data Blueprint | MIT Information Quality 2013

How do I book Peter Aiken to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Peter Aiken for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Peter Aiken, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Peter Aiken or any other speaker of your choice.

How much does it cost to book Peter Aiken for a speaking engagement?

Speaking fees for Peter Aiken, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Peter Aiken are Below $10,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Peter Aiken, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Peter Aiken speak about?

Peter Aiken is a keynote speaker and industry expert who speaks on a wide range of topics such as Data, Cybersecurity and Technology.

Where does Peter Aiken travel from?

Peter Aiken generally travels from Richmond, VA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Peter Aiken?

AAE Speakers Bureau has successfully secured keynote speakers like Peter Aiken for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Peter Aiken for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Peter Aiken or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Peter Aiken is a keynote speaker and industry expert who speaks on a wide range of topics including Data, Cybersecurity and Technology. The estimated speaking fee range to book Peter Aiken for live events is Below $10,000, and for virtual events Below $10,000. Peter Aiken generally travels from Richmond, VA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Russell Walker, Simon Rogers and Brian Solis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Peter Aiken for an upcoming event.

Peter Aiken Speaking Topics

  • A 12-step program for improving organizational data literacy

    Organizational data debt acts as a drag on all activities. Far too many organizations undertook to 'get better with data' without realizing the foundation changes that needed to occur. They were left without lasting improvements. Making a commitment to become data-centric, data-driven, data-first, data-focused, data-first, data-provocative (the list goes on), must be seen as more akin to life changing events of which the ubiquitous 12-step is the most famous. Considering there are more than useful variants of the original (AA), it seems time to make one for improving organizational data literacy. The program describes:

    • Motivation for taking a broad approach,?
    • Required people, processes, and organizational activities,
    • Organized into 12-steps

    These steps are required if organizations are to effect the necessary changes. Twelve-step programs are ritualistic for a precise reason—to stop bad habits, you must carefully replace them with better habits. Committing to 12 steps upfront, we will find it easier to achieve the critical mass required. Organizations can embark on their data improvement journey with their eyes wide open."

  • Data Literacy and the Organization

    More than half of work is accomplished by knowledge workers–usually defined as those who must “think for a living” [Davenport, 2005].  I contend that all knowledge workers work with data.  Since most learn about data individually (if at all), the opportunity to gain from communal or best practices learning has not been present.  Most refer to this as a lack of data literacy.  Whether applied at the individual or organizational level, literacy is a binary concept and our data needs are more varied.  Data proficiency and data acumen are more descriptive/useful terms and these should also be used to describe today's organizational data knowledge requirements.  This program will describe five specific data knowledge requirement levels and objective behaviors that must be demonstrated by those operating at each level.  Lack of this data knowledge has so far hindered society from fully realizing our collective potential benefits.  More importantly, organizations adopting these data knowledge requirements can directly and immediately improve organizational knowledge worker productivity. Delegates will:

    • Learn why the term data literacy is insufficient to describe the challenge and how the progression from literacy ? proficiency ? acumen is more operationally viable

    • Understand five data knowledge requirements levels in terms of their data leverage type, data skills type, ethical perspective and behavioral focus

    • Be able to match data knowledge requirements levels with types of organizational requirements

    • Begin to estimate the dollar ranges of potential knowledge worker productivity improvements in their organizations

  • Monetizing Data

    Business and technology decision makers are not data knowledgeable and consequently do not always make good data decisions. (Most commonly organizations purchase technology as a first step when it most probably should be purchased last.) Because of these bad data decisions, organizational data assets remain undervalued and quality is reduced. Undervalued data assets that are of poor quality act as sand (our focus) in various organizational mechanisms - slowing things down, decreasing product quality, and increasing expenses. Organizations spend 20-40% of their IT dollars on issues arising from poor data management practices. This material will explore the process of assigning money (and other quantifications) to poor data decisions across a variety of sectors. As a result, organizations will become increasingly aware of the root cause of various organizational challenges and can evaluate accordingly. Tangible take-aways include: Understand assigning monetary costs to poor data. Although it’s new, it’s not rocket science and with practice, organizations can become quite good at it

    • Learn from real-world, cross-sector examples and see how these patterns readily transfer to other sectors
    • How to construct an improvable data logistics value chain to drive business value
    • Exploration of non-monetary data costs
    • Important legal implications

  • Connecting Data Decisions to Value

    Everyone wants to use data to add value to their organizations. The really important question is: how can organizations achieve more effectively data practices? This has been difficult to correct because, to quote Einstein: The significant problems we face cannot be solved at the same level of thinking we were at when we created them. Poor data education has led to naïve understanding that, when combined with a technology-first, bias has prevented the vast majority of organizations from making tangible progress. This, in spite of significant investments in hype such as big data science. Before attempting data improvements, organizations must resolve flawed decision making about data issues. The 90–minute program (+30 minute facilitated discussion) briefly takes senior executives through a data awareness journey, transforming their thinking about data. It provides an opportunity to better understand the kind of people and process decisions that will most speed-up your organization's ability to better leverage data. Many examples illustrate the material.

  • Exorcising the Seven Deadly Data Sins

    Far more organizations attempt to do more with data than succeed. Understanding common prerequisites to unrestricted data practices will help you determine the extent of these challenges in your organization and increase your chances of success.  Deficiencies in organizational readiness and core competence represent clearly visible problems faced by data managers, but beyond that there are several cultural and structural barriers common to virtually all organizations that must be eliminated in order to facilitate effective management of data. This webinar will discuss these barriers—aka the “Seven Deadly Data Sins”—and in the process will also:

    • Elaborate upon the three critical factors that lead to strategy failure
    • Demonstrate a two-stage data strategy ? implementation process
    • Explore the sources and rationales behind the ? “Seven Deadly Data Sins,” and recommend solutions

Peter Aiken Videos

Achieving Data Acumen: Improving Workforce Data Literacy
Conferencia Magistral 3 Exorcising the Seven Deadly Data Sins Peter Aiken
Dr. Peter Aiken, Data Blueprint | MIT Information Quality 2013
  • How do I book Peter Aiken to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Peter Aiken for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Peter Aiken, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Peter Aiken or any other speaker of your choice.
  • How much does it cost to book Peter Aiken for a speaking engagement?

    Speaking fees for Peter Aiken, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Peter Aiken are Below $10,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Peter Aiken, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Peter Aiken speak about?

    Peter Aiken is a keynote speaker and industry expert who speaks on a wide range of topics such as Data, Cybersecurity and Technology.
  • Where does Peter Aiken travel from?

    Peter Aiken generally travels from Richmond, VA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Peter Aiken?

    AAE Speakers Bureau has successfully secured keynote speakers like Peter Aiken for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Peter Aiken for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Peter Aiken or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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