For organizations that are in the midst of industry and internal #TRANSFORMATION, this topic is built for your audience. By focusing on three timeless tools for facilitating innovation, even reluctant stakeholders come around. Presented at organizations ranging from SpaceX to The Commonwealth Business Travel Group, this content works perfectly for small forums of ~25 executives who want to discuss.
Works well in digital chatrooms and online discussion groups for remote summits, tradeshows, and conferences.
The data are in: you are not your age or sex. People today learn, choose, and share in radical new ways that empirically don’t jive with classic generational designations. This isn’t a millennial marketing fad, or boomer ad bite. This is the largest consumer class in history, and they think differently. Politics, faith, and business have already been forever impacted.
So how can you lead with this new kind of generation on your side? The answer: rise with the hero generation.
Human communication has peaked. Massive communities now interlace and interface 24/7, writing immutable history as newfangled connectivity brings next level human communication to the masses. From dating to war, we’ll never love or hate the same way again. And our expectations won’t dissipate; we will forever expect all those we engage — from companies to classmates—to act natural in our new community construct. We demand brands built for the new normal.
This speech explores why we’re here, what we now expect, and how to survive and thrive in this unparalleled age of human communication.
Brand for what’s now the norm. This is Branding in the New Normal.
Products are brands. Services are brands. And yes, people are brands. Each person is their own brand steward—we each decide who we matter to and why. We control how we’re perceived by those who know us and those whom we’ve yet to meet.
This presentation enables leaders to use the foundations of brand strategy to build their own personal, influential identity inside and outside their organizations.
Works perfectly as a webinar work session for digital summits, tradeshows, and conferences.
Grandma’s on Facebook. Executive job offers come through LinkedIn. Small town politics go international on Twitter. There’s no way around it—social media is here to stay. It’s not only the communication medium of choice; it’s the connector of global consumers.
This presentation explores where brands fit in the world of social media culture and how it is the common ingredient in an organization’s public relations, marketing and advertising initiatives. Through a deep dive into current best practices you will gain access to clear actions on how your organization can approach today’s social-obsessed world.
Sasha is animated, entertaining and seriously dedicated to his art and craft of branding as well as his commitment to give an incredible presentation. I wish more speakers put as much work, energy and interest in how they present their material. His flow is streamlined, and I wasn't bored once. I didn't reach for my iPhone to check in or "check out"... only at the end to tweet something he said. He is both dramatic and authentic, and a mix of serious and slightly inappropriate. Perfect combination!
Unknown
- Apr 27 2012
Sasha is not only knowledgeable about his subject, he has a special ability to deliver his message in a way that is fun and impactful. He has a tremendous energy that is quickly transferred into the audience. You will not only feel enriched with solid knowledge, but actually motivated to take action.
I've seen Sasha enter a stage and breathe life into rooms that contain glazy eyed audiences that have just sat through hours of prior speakers. It does not matter who is speaking before or after Sasha, he's always the one people are talking about when they leave the room.
Unknown
- Nov 21 2011
Sasha's presentation was the most convincing argument on the power of social media that I have heard. I enjoyed both the well presented content as well as Sasha's energetic and entertaining delivery. It was clear that Sasha may be in the minority of people who both understand the power of social media, as well as how social media can be effectively captured and utilized.
Unknown
- Nov 05 2011
Inspirational, motivational, current, and can I describe a professor/speaker as fashionable? Sasha, with an occasional pink tie and studded belt, helped breathe new life into our agency and empowered us to use brands to make the world a better place.
CRISP | Brand Agency
- Oct 26 2011
Excellent speaker! Captivating from the very beginning. His energy is so powerful and the content is just pure concentrated wisdom. Even answers to questions from the audience are mini powerful inspirational speeches within themselves.
While good speakers are light bulbs, broadcasting light in hopes that some ideas are absorbed by the audience, Sasha is a laser. Relevant, powerful ideas are lined up and delivered one after the other with extreme precision and piercing energy. What I learned from him can be implemented in every aspect of my life.
Unknown
- Sep 29 2011
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