Susan Packard
Keynote Speaker: Media Brand Builder, Author, Emotional Fitness Advocate
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Susan Packard Biography
Susan Packard has been instrumental in building powerful media brands such as HBO, CNBC, and HGTV. She was the second employee at HGTV, its co-founder, and its former chief operating officer. Under her leadership, HGTV expanded into Scripps Networks Interactive, developing new brands and platforms, collectively reaching a market valuation of over $15 billion.
Packard transitioned from her corporate roles to pursue writing, mentoring, and speaking engagements focused on leadership. Currently, she is a recognized author with notable works including "New Rules of the Game: 10 Strategies for Women in the Workplace," published in 2015, and "Fully Human: Three Steps to Grow Your Emotional Fitness in Work, Leadership and Life," released in 2019. Both books emphasize the importance of emotional health in achieving professional and personal success. In "Fully Human," she delves into emotional fitness, a concept she actively teaches to leaders. Her insights on this topic were also shared in a TEDx talk at UCLA. Recognized for her speaking prowess, she was named one of the top 40 women keynote speakers by RealLeaders in 2020. Packard continues to engage audiences at esteemed institutions including Stanford Business School, Carnegie Mellon, and the University of Alabama.
In addition to her professional achievements, Packard broke new ground as the first woman elected to the board of directors of Churchill Downs, Inc., the organization behind the Kentucky Derby. Addressing personal challenges, she publicly shared her journey with substance use disorder and recovery during a 2019 Commencement address at Michigan State University, where she was also honored with an Honorary Degree of Doctor in Humanities. This experience inspired her to author her third book, "The Little Book of College Sobriety: Living Happy, Healthy, and Free," focusing on emotional health for those in recovery and their families.
Packard has practiced Centering Prayer for over a decade, teaching this meditative practice across various platforms, incorporating it into leadership and mindfulness retreats. Her commitment to sharing this and other wellness practices extends into her participation in podcasts, where she guides the audience through meditation exercises.
Contact a speaker booking agent to check availability on Susan Packard and other top speakers and celebrities.
Susan Packard Speaking Topics
HGTV took a big idea - a cable television network devoted to all things home - into a marketplace dominated by media giants and emerged the leader. Now launched in more than 98 million homes, HGTV changed how we envision our homes and, in the process, established a new model for business innovation and success. Packard shares with audiences strategies for forging and promoting a brand while gaining customers who'll remain loyal to it, and provides ideas for expanding into other channels and platforms to secure even greater market share while maintaining brand integrity.
What do leaders need today to excel? Hear from HGTV’s co-founder, Susan Packard, as she shares leadership lessons from businesses she has helped to build, and from the leadership work she is doing today. She will discuss how vision, audacity, and relentless focus are some of the key factors that make great leaders today. She will also share some unusual insights and stories about diversity as a business practice today.
Two of today’s toughest challenges are recruiting and retaining the best talent. Learn how a $7 billion business did it from the ground up, and how these lessons can apply to you. HGTV co-founder Susan Packard will cover critical areas such as team structure, having a sense of mission, and how small, inexpensive things can impact loyalty and workplace excellence. Having the right people in the right jobs with the right amount of motivation is crucial to any successful organization and Packard shares what employers must do to create a workplace that can become the envy of any industry.
So you have a great, innovative idea that is without peer in the marketplace—how does that become a great business worth over $7 billion such as HGTV? Packard shares with the audience her experiences and the lessons learned in growing a multi-billion dollar business which today includes cable networks, books, DVDs, interactive properties and a family of trusted television personalities. A leader who inspired those around her to push the boundaries in innovating products to achieve business success, Packard shares the leadership skills necessary to incubate—and execute—game changing ideas.
How do employees reach that next level in their career? Baseline talent gets everyone in the game. Then people begin to compete for advancement and factors such as likeability and trust influence who is promoted into senior roles. Susan Packard, co-founder of HGTV, lays out an approach to help your employees succeed called gamesmanship-a strategic way of thinking, as well as a language of business to help people advance. We are taught that 'winning' at work means collaboration and perfecting what we do. But these two drivers are not always the best way to move forward. Through a dynamic and down-to-earth approach, Packard lays out the rules of gamesmanship, based on her upcoming book, New Rules of the Game, and illustrates how employees can better compete for promotions and plum assignments by speaking an alternative language, as well as how they can handle the many stresses that come with being in the workplace.
Susan Packard Videos
How do I book Susan Packard to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Susan Packard for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Susan Packard, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Susan Packard or any other speaker of your choice.
How much does it cost to book Susan Packard for a speaking engagement?
Speaking fees for Susan Packard, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Susan Packard are $20,000 - $30,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Susan Packard, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Susan Packard speak about?
Susan Packard is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Sales, Customer Experience, Business Growth, Female Leadership, Women, Women in Business, Home & Decor, Authors, Leadership, Marketing, Addiction & Recovery, Health and Strategic Leadership.
Where does Susan Packard travel from?
Susan Packard generally travels from Knoxville, TN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Susan Packard?
AAE Speakers Bureau has successfully secured keynote speakers like Susan Packard for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Susan Packard for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Susan Packard or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Susan Packard is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Innovation and Sales. The estimated speaking fee range to book Susan Packard for live events is $20,000 - $30,000, and for virtual events Below $10,000. Susan Packard generally travels from Knoxville, TN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dr. Jackie Freiberg, Libby Gill and Alexandra Wilkis Wilson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Susan Packard for an upcoming event.
SPEAKING TOPICS
Susan Packard Speaking Topics
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Move Fast, Think Big: Building a Brand Leader
HGTV took a big idea - a cable television network devoted to all things home - into a marketplace dominated by media giants and emerged the leader. Now launched in more than 98 million homes, HGTV changed how we envision our homes and, in the process, established a new model for business innovation and success. Packard shares with audiences strategies for forging and promoting a brand while gaining customers who'll remain loyal to it, and provides ideas for expanding into other channels and platforms to secure even greater market share while maintaining brand integrity.
-
The Leader Within: Growing Your Leadership Team
What do leaders need today to excel? Hear from HGTV’s co-founder, Susan Packard, as she shares leadership lessons from businesses she has helped to build, and from the leadership work she is doing today. She will discuss how vision, audacity, and relentless focus are some of the key factors that make great leaders today. She will also share some unusual insights and stories about diversity as a business practice today.
-
How Culture Impacts Employee Engagement: Timeless Lessons on Talent
Two of today’s toughest challenges are recruiting and retaining the best talent. Learn how a $7 billion business did it from the ground up, and how these lessons can apply to you. HGTV co-founder Susan Packard will cover critical areas such as team structure, having a sense of mission, and how small, inexpensive things can impact loyalty and workplace excellence. Having the right people in the right jobs with the right amount of motivation is crucial to any successful organization and Packard shares what employers must do to create a workplace that can become the envy of any industry.
-
Now What? Creativity, Innovation and Turning Ideas into Icons
So you have a great, innovative idea that is without peer in the marketplace—how does that become a great business worth over $7 billion such as HGTV? Packard shares with the audience her experiences and the lessons learned in growing a multi-billion dollar business which today includes cable networks, books, DVDs, interactive properties and a family of trusted television personalities. A leader who inspired those around her to push the boundaries in innovating products to achieve business success, Packard shares the leadership skills necessary to incubate—and execute—game changing ideas.
-
Advancement Through Gamesmanship
How do employees reach that next level in their career? Baseline talent gets everyone in the game. Then people begin to compete for advancement and factors such as likeability and trust influence who is promoted into senior roles. Susan Packard, co-founder of HGTV, lays out an approach to help your employees succeed called gamesmanship-a strategic way of thinking, as well as a language of business to help people advance. We are taught that 'winning' at work means collaboration and perfecting what we do. But these two drivers are not always the best way to move forward. Through a dynamic and down-to-earth approach, Packard lays out the rules of gamesmanship, based on her upcoming book, New Rules of the Game, and illustrates how employees can better compete for promotions and plum assignments by speaking an alternative language, as well as how they can handle the many stresses that come with being in the workplace.
VIDEO
Susan Packard Videos
BOOKS
FAQS
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How do I book Susan Packard to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Susan Packard for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Susan Packard, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Susan Packard or any other speaker of your choice. -
How much does it cost to book Susan Packard for a speaking engagement?
Speaking fees for Susan Packard, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Susan Packard are $20,000 - $30,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Susan Packard, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Susan Packard speak about?
Susan Packard is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Sales, Customer Experience, Business Growth, Female Leadership, Women, Women in Business, Home & Decor, Authors, Leadership, Marketing, Addiction & Recovery, Health and Strategic Leadership. -
Where does Susan Packard travel from?
Susan Packard generally travels from Knoxville, TN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Susan Packard?
AAE Speakers Bureau has successfully secured keynote speakers like Susan Packard for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Susan Packard for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Susan Packard or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOK SUSAN PACKARD
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
