For most of America’s history, we functioned as a manufacturing economy; now, we’re a service economy—more than three-quarters of our GDP comes from service. So, whether you’re in retail, finance, education, healthcare, computer services, communications, you are in the business of serving other people. Making good products is no longer enough, serving efficiently is no longer enough – now, it’s how you make the people you work with and those you serve feel that matters most of all. In this talk, Will will share why he believes our world is on the precipice of becoming a hospitality economy, and how every business can choose to be in the business of hospitality, by transforming ordinary transactions into extraordinary experiences.
Will Guidara took Eleven Madison Park from a middling Brasserie to the best restaurant in the world when he realized something revolutionary – in a restaurant, the food, the service, and the design are simply ingredients in the recipe of human connection. When Will encouraged his team to be present with their guests, take what they do seriously without taking themselves too seriously, and employ a “one size fits one” strategy, magic happened. In this talk, Will shares why these lessons took EMP to #1, and how an unreasonable approach to the pursuit of human connection can help you win – and give people an experience they’ll remember forever.
Southwest Airlines Co. - Aug 22 2024
We appreciated the AAE team's work to secure the speaker we wanted - even though it looked like it would be impossible given his schedule. Will Guidara was a huge hit and a perfect fit for our Leadership Summit. An excellent team, speaker, and experience. Thank you!
Starcom Worldwide, Inc.
- Feb 12 2024
Thanks for all you did in helping us secure Will and making our event a success!
Engage!
- Dec 18 2023
Will was incredible, inspiring, and exceeded our expectations.
Funlab
- Sep 14 2023
Jamie Belkin Events obo Specialty Networks - May 12 2023
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