Allison Cerra
Keynote Speaker: Chief Marketing Officer at Alkami Technology
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Allison Cerra Biography
With a lifelong career invested at the intersection of marketing and technology, Allison Cerra is a leading expert in how technology is influencing the way we work, live, and play. With more than 20 years of experience leading marketing organizations for some of the world’s largest technology companies, Cerra brings a practical approach to demystifying the confluence of significant technology trends – including mobility, cloud, big data, security and collaboration – and signaling where these forces could lead cultures in the future.
Cerra is the Chief Marketing Officer at Alkami Technology. She leads all of Alkami’s product and corporate brand marketing initiatives, establishing the company as a force in reshaping the modern banking landscape.
Before joining Alkami, Cerra led Hewlett Packard Enterprise’s global field marketing division, transforming it into a digital-first, data-centric organization. She has also served in a multitude of marketing leadership roles with companies including McAfee, Alcatel-Lucent, Frontier Communications, and Verizon, earning recognitions from the Dallas/Fort Worth American Marketing Association, including CMO of the Year and Top Researcher of the Year. She has also been named an Advertising Age Woman to Watch.
Cerra has authored multiple books, her most recent being "The Cybersecurity Playbook: How Every Leader and Employee Can Contribute to a Culture of Security." She co-authored "The Second Economy: The Race for Trust, Treasure and Time in the Cybersecurity World," which explores the incentives – whether for profit, principle, or province – that motivate adversaries to target organizations and how companies can develop effective cybersecurity posture in response. She also co-authored "Transforming Business: Big Data, Mobility and Globalization," which discusses how today’s networked world and its proliferation of mobile devices is driving an eye-opening cultural change in the workplace and shaping the attitudes of the future workforce. In "Identity Shift: Where Identity Meets Technology in the Networked-Community Age," she examines how our Internet proficiency is blurring the boundaries between our virtual and real-life personas, resulting in a startling shift in our behaviors – as parents, professionals, consumers and gamers – and the way we interact with the companies that serve us. And, in "The Shift: The Evolving Market, Players and Business Models in a 2.0 World," Cerra identifies a $100 billion market opportunity when communications networks are used as application development platforms.
In her engaging presentations, Cerra shares with enterprise decision makers how an increasingly mobile workforce and the rise of BYOD (bring your own device) is altering the IT landscape and the workforce culture at large as employees and tech consumers become one and the same. Whether your interest lies in sociology, psychology, marketing, or technology, Cerra examines the impact of living in an age where personal technology rivals that found in the workplace, and an age in which virtually all our personal information and interactions can be available with the touch of a screen. Throughout these explorations, she offers practical prescriptions for addressing the market opportunities that result.
Cerra obtained her BS in marketing and management at the University of South Florida and her master's degrees in business administration and telecommunications from Southern Methodist University.
Contact a speaker booking agent to check availability on Allison Cerra and other top speakers and celebrities.
Allison Cerra Speaking Topics
In this session, Allison Cerra not only examines how Millennials, as a generation, are most influenced by the technology surrounding them but also points out key differences that Millennials of various life stages (college students vs. young professionals, for instance) experience when shaping their own identities. Given that most educators are not digital natives themselves, this presentation explains why certain behavioral patterns among Millennials are commonplace and demonstrates how swiftly technology is changing the landscape.
This session is designed for educators and explains why technology is a major cultural cornerstone among Millennials and how this generation is poised to change tomorrow's workforce.
The consumerization of IT in the enterprise represents one of the most fundamental shifts in how businesses procure and apply technology since the advent of PCs in the 1980s. In this talk, Allison Cerra will discuss the results of research directed at more than 5,000 respondents across every walk of life in US and Chinese enterprises - including frontline knowledge workers and HR, IT, and business decision makers - to reveal the opportunities and risks when technology collides with culture. She will also frame how the expectations of tomorrow's knowledge worker will further alter the complexion of the enterprise and technology's role within it, based on research directed at several hundred elite upcoming graduates from the top universities in the United States and China. In particular, this research addresses the following questions:
How are the trends of mobility, cloud, big data, and collaboration changing the behavior and purchasing habits of the enterprise? What are the opportunities and challenges for enterprises and those that serve them? How are company culture and the role of various functions (including IT, HR, finance, and marketing) being affected by the changing appetites and work patterns of employees? What are the implications to enterprises attempting to attract and retain the skills necessary to compete in a hypercompetitive global marketplace? Identity Shift: How Technology Changes Who We Are, What We Do & Whom We Trust
The thousands of mouse clicks, channel changes, and location updates consumers make each day form a constellation of preferences and tendencies that enable companies to serve up more personalized, relevant, and meaningful goods and services. However, headlines are littered with stories of companies failing to successfully use this type of data for targeting purposes. Based on Alcatel-Lucent's extensive research study covering more than 5,000 US consumers (from teenagers to mid-lifers), Allison Cerra will reveal how consumers view this provocative topic and how companies can successfully navigate relatively uncharted waters to use consumer identity effectively and responsibly.
This session is designed for marketers and strategists interested in understanding how technology is increasingly influencing who consumers are becoming, as well as for employers looking for a deeper understanding of how tomorrow's workforce is poised to change. While the most engaged audiences will be those that offer technology services to consumers, the content also resonates among practitioners of social sciences - from marketers to HR leaders - seeking to learn the nuances of identity and the underlying psychological forces that influence buyers, influencers, and employees.
Allison Cerra Videos
How do I book Allison Cerra to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Allison Cerra for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Allison Cerra, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Allison Cerra or any other speaker of your choice.
How much does it cost to book Allison Cerra for a speaking engagement?
Speaking fees for Allison Cerra, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Allison Cerra are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Allison Cerra, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Allison Cerra speak about?
Allison Cerra is a keynote speaker and industry expert who speaks on a wide range of topics such as Technology, Marketing, Social Media, Science, Business, Education, Consulting, Cybersecurity, Female Leadership, Women in Business, Executive Leadership and Corporate Culture.
Where does Allison Cerra travel from?
Allison Cerra generally travels from Plano, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Allison Cerra?
AAE Speakers Bureau has successfully secured keynote speakers like Allison Cerra for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Allison Cerra for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Allison Cerra or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Allison Cerra is a keynote speaker and industry expert who speaks on a wide range of topics including Technology, Marketing and Social Media. The estimated speaking fee range to book Allison Cerra for live events is $10,000 - $20,000, and for virtual events Below $10,000. Allison Cerra generally travels from Plano, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dara Treseder, Ellie Mirman and Afdhel Aziz. Contact All American Speakers for ratings, reviews, videos and information on scheduling Allison Cerra for an upcoming event.
SPEAKING TOPICS
Allison Cerra Speaking Topics
-
The Shift: Where Education Meets Technology in the Networked-Community Age
In this session, Allison Cerra not only examines how Millennials, as a generation, are most influenced by the technology surrounding them but also points out key differences that Millennials of various life stages (college students vs. young professionals, for instance) experience when shaping their own identities. Given that most educators are not digital natives themselves, this presentation explains why certain behavioral patterns among Millennials are commonplace and demonstrates how swiftly technology is changing the landscape.
This session is designed for educators and explains why technology is a major cultural cornerstone among Millennials and how this generation is poised to change tomorrow's workforce.
-
Transforming Business: Big Data, Mobility & Globalization
The consumerization of IT in the enterprise represents one of the most fundamental shifts in how businesses procure and apply technology since the advent of PCs in the 1980s. In this talk, Allison Cerra will discuss the results of research directed at more than 5,000 respondents across every walk of life in US and Chinese enterprises - including frontline knowledge workers and HR, IT, and business decision makers - to reveal the opportunities and risks when technology collides with culture. She will also frame how the expectations of tomorrow's knowledge worker will further alter the complexion of the enterprise and technology's role within it, based on research directed at several hundred elite upcoming graduates from the top universities in the United States and China. In particular, this research addresses the following questions:
How are the trends of mobility, cloud, big data, and collaboration changing the behavior and purchasing habits of the enterprise? What are the opportunities and challenges for enterprises and those that serve them? How are company culture and the role of various functions (including IT, HR, finance, and marketing) being affected by the changing appetites and work patterns of employees? What are the implications to enterprises attempting to attract and retain the skills necessary to compete in a hypercompetitive global marketplace? Identity Shift: How Technology Changes Who We Are, What We Do & Whom We Trust
The thousands of mouse clicks, channel changes, and location updates consumers make each day form a constellation of preferences and tendencies that enable companies to serve up more personalized, relevant, and meaningful goods and services. However, headlines are littered with stories of companies failing to successfully use this type of data for targeting purposes. Based on Alcatel-Lucent's extensive research study covering more than 5,000 US consumers (from teenagers to mid-lifers), Allison Cerra will reveal how consumers view this provocative topic and how companies can successfully navigate relatively uncharted waters to use consumer identity effectively and responsibly.
This session is designed for marketers and strategists interested in understanding how technology is increasingly influencing who consumers are becoming, as well as for employers looking for a deeper understanding of how tomorrow's workforce is poised to change. While the most engaged audiences will be those that offer technology services to consumers, the content also resonates among practitioners of social sciences - from marketers to HR leaders - seeking to learn the nuances of identity and the underlying psychological forces that influence buyers, influencers, and employees.
VIDEO
Allison Cerra Videos
BOOKS
FAQS
-
How do I book Allison Cerra to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Allison Cerra for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Allison Cerra, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Allison Cerra or any other speaker of your choice. -
How much does it cost to book Allison Cerra for a speaking engagement?
Speaking fees for Allison Cerra, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Allison Cerra are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Allison Cerra, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Allison Cerra speak about?
Allison Cerra is a keynote speaker and industry expert who speaks on a wide range of topics such as Technology, Marketing, Social Media, Science, Business, Education, Consulting, Cybersecurity, Female Leadership, Women in Business, Executive Leadership and Corporate Culture. -
Where does Allison Cerra travel from?
Allison Cerra generally travels from Plano, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Allison Cerra?
AAE Speakers Bureau has successfully secured keynote speakers like Allison Cerra for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Allison Cerra for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Allison Cerra or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOK ALLISON CERRA
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