Bert & John Jacobs founded Life is Good to inspire people to celebrate the good around them. Over time, a vibrant community grew that taught them that optimism is the most powerful strategy to living a happy and fulfilling life, especially in the hardest of times. In times of uncertainty, fear, loss, and tragedy, we still have the choice to focus our energy on what’s right in our lives and the world around us and find the opportunity instead of obstacles. We have the ability to use these times of darkness to come together, to see each other as humans (not just co-workers or clients), build unbreakable bonds, and innovate like never before. Through this virtual keynote experience, Bert Jacobs will share the inspiring business story of Life is Good, from the humble beginnings selling T-shirts out of a van, to finding opportunity in the face of hardships like the Great Recession and unthinkable tragedies like the Boston Marathon Bombing, which took place steps from the Life is Good Headquarters. Audience members will leave this keynote with a renewed sense of optimism and with the tools and inspiration needed to find and grow the good around them – in business and in life.
Business leaders see significant change ahead for their companies as 71% of CEO’s expect the next three years to be more critical for their industry than the last 50. Jacobs dives into creating a “yes, and” culture focused on opportunities (not obstacles) and brand-building that will stand the test of time.
Jacobs shares experience from Life is Good to help audiences discover their own sense of optimism to uncover a deeper meaning to the work they do. Lessons on gratitude, openness, and compassion show how simple mindset shifts can transform company culture that can be felt by your customers and beyond.
More than ever, consumers are demanding brands they buy from are socially responsible. Jacobs shares the LiG story and inspires audiences to integrate a deeper meaning into their work... the authentic way.
Thanks for everything! We love getting to work together!
First Bank & Trust
- Oct 26 2021
Thank you for all you do! We love getting to work together!
First Bank & Trust
- Oct 26 2021
“As you know this is the second time we have worked with Bert and he is more impressive than the first. I believe everyone in the audience had the same reaction. Even our EMCEE was speechless!”
Discover
- Jul 22 2019
Bert Jacobs, CEO and co-founder of apparel company Life Is Good, on why he's encouraging staffers to share a pint at the office.
Optimism has been good for Bert Jacobs, who along with his brother John, co- founded Life is good in 1989. The lifestyle and clothing brand, built around Jake ...
Life is Good CEO Bert Jacobs on donates part of the company's profits to charity. ... Life is Good CEO Bert Jacobs on donates part of the company's profits to ...
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