BJ Fogg
Keynote Speaker: Behavioral Psychologist, Founder of Stanford Behavior Design Lab, Author of "Tiny Habits"
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BJ Fogg Biography
Brian J. "B.J." Fogg is a behavioral psychologist and author. He is the founder and director of the Stanford Behavior Design Lab, formerly called the Stanford Persuasive Technology Lab.
Fogg was the first scientist to articulate the concept of "captology," or the study of how computers can persuade people. His 2003 book, "Persuasive Technology" lays the foundation for captology. In 2005, he renamed the concept to "Behavior Design," which comprises a set of models for understanding how human behavior works, as well as a set of methods he has created to help innovators create successful products. His work has been acknowledged by Stanford University with the Maccoby Prize for his profound contributions to the field.
As a doctoral student at Stanford University, Fogg used methods from experimental psychology to demonstrate that computers can change people's thoughts and behaviors in predictable ways. He has been a researcher and faculty at Stanford for over two decades, where he also teaches special courses each year on models and methods developed through his research.
In 1998, Fogg founded the Stanford Persuasive Technology Lab, now called the Stanford Behavior Design Lab. He directed the Stanford Web Credibility Project, which published "How Do People Evaluate a Web Site's Credibility?" in 2002. The lab received a grant from the National Science Foundation in 2005 to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion." Additionally, Fogg founded and directs the annual Mobile Health conference at Stanford, focusing on health behavior change.
In 2009, Fogg published the Fogg Behavior Model (FBM), a model for analyzing and designing human behavior. The FBM describes three conditions needed for a behavior to occur: 1) motivation, 2) ability, and 3) a prompt. Motivation can be influenced by factors like pleasure/pain, hope/fear, and social acceptance/rejection. Ability can be impacted by time, money, physical effort, brain cycles, social deviance, and non-routine. Prompts are also referred to as triggers.
In December 2011, Fogg created a new way to develop permanent habits from baby steps, which he calls "Tiny Habits." In 2019, he released a book by the same name, "Tiny Habits: The Small Changes that Change Everything," which outlines the method and became a New York Times Bestseller. Fogg continues to expand his research interests, including the psychology of Facebook and the design impacts on consumer behavior, and collaborates with major companies like eBay and Nike to enhance their technological and service platforms.
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BJ Fogg Videos
How do I book BJ Fogg to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like BJ Fogg for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for BJ Fogg, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for BJ Fogg or any other speaker of your choice.
How much does it cost to book BJ Fogg for a speaking engagement?
Speaking fees for BJ Fogg, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book BJ Fogg are $50,000 - $100,000 for live events and $30,000 - $50,000 for virtual events. For the most current speaking fee to hire BJ Fogg, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does BJ Fogg speak about?
BJ Fogg is a keynote speaker and industry expert who speaks on a wide range of topics such as Social Media, Psychology, Technology, Science, Computer Science, Negotiation, Authors, Christian, Personal Growth, Lifestyle and Workshop.
Where does BJ Fogg travel from?
BJ Fogg generally travels from Stanford, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for BJ Fogg?
AAE Speakers Bureau has successfully secured keynote speakers like BJ Fogg for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book BJ Fogg for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host BJ Fogg or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BJ Fogg is a keynote speaker and industry expert who speaks on a wide range of topics including Social Media, Psychology and Technology. The estimated speaking fee range to book BJ Fogg for live events is $50,000 - $100,000, and for virtual events $30,000 - $50,000. BJ Fogg generally travels from Stanford, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are James Clear, Shawn Achor and Susan David. Contact All American Speakers for ratings, reviews, videos and information on scheduling BJ Fogg for an upcoming event.
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BJ Fogg Videos
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BJ Fogg News
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Better Control of Your Emotions Will Help You Create Better Habits
BJ Fogg, PhD, founded the Behavior Design Lab at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really ...
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Stanford Behavior Scientist Says This Is The Key To Change
Tiny Habits: The Small Changes That Change Everything, is the new book by BJ Fogg, founder and director of the Behavior Design Lab at Stanford University.
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On the Journey to New Habits, Take Tiny Steps - WSJ
By BJ Fogg. Updated Jan. 5, 2020 6:56 pm ET. Share. Text. 9. The new year is an ideal time to observe how people try to change their own behavior. Upsurges ...
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Talking 'Tiny Habits' With BJ Fogg : Life Kit : NPR
Want to start a new habit? Think small. That's the counterintuitive idea in BJ Fogg's book, Tiny Habits. Fogg explains that making small behavior changes ...
FAQS
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How do I book BJ Fogg to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like BJ Fogg for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for BJ Fogg, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for BJ Fogg or any other speaker of your choice. -
How much does it cost to book BJ Fogg for a speaking engagement?
Speaking fees for BJ Fogg, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book BJ Fogg are $50,000 - $100,000 for live events and $30,000 - $50,000 for virtual events. For the most current speaking fee to hire BJ Fogg, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does BJ Fogg speak about?
BJ Fogg is a keynote speaker and industry expert who speaks on a wide range of topics such as Social Media, Psychology, Technology, Science, Computer Science, Negotiation, Authors, Christian, Personal Growth, Lifestyle and Workshop. -
Where does BJ Fogg travel from?
BJ Fogg generally travels from Stanford, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for BJ Fogg?
AAE Speakers Bureau has successfully secured keynote speakers like BJ Fogg for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book BJ Fogg for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host BJ Fogg or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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