Catherine Price

Catherine Price Speaking Topics

• Vitamin Myths

  Everyone knows about vitamins, and yet most of us know nearly nothing about vitamins at all. Worse, the assumptions we make about vitamins and nutrition have the potential to seriously harm our health. In this talk, appropriate both for the public and for nutrition- and medical-oriented gatherings and classes of all kinds, Price challenges some of our most commonly held beliefs about vitamins and nutrition, including the idea that humans have the knowledge necessary to engineer nutritionally complete foods and supplements, and that anything considered “natural” must be safe. Covering subjects ranging from the original discovery of nutritional deficiency diseases to the emerging field of epigenetics, this talk uses the fascinating history of vitamins to caution us against thinking that we’ve got everything about nutrition figured out.

• The Protective Diet

  In this talk, suitable both for the public and for medical and nutritional students and professionals, Price explores why Americans are so drawn to dietary trends, and explains why the vague and boring nutritional advice that we all know we should be following – consume more produce, avoid overly processed foods – is actually the most cutting-edge, scientific way to eat. To do so, she tells the story of a 1920s scientist named Elmer McCollum, a popular columnist and one of the discoverers of vitamins A and D, who came up with the term Protective Diet to advise his readers on how to design their families’ meals. McCollum’s recommendations were born from necessity: at the time he was writing, no one was able to precisely calculate the vitamin content of food. Today, nearly 100 years later, our analytical tools have improved, but uncertainties surrounding human nutrition still remain – in fact, if anything, they continue to increase. In this talk, Price argues that instead of obsessing over nutritional details – or feeling paralyzed by uncertainty – we can use a modern version of Elmer McCollum’s Protective Diet to help us decide what to eat. The result would be an approach to food that is simple, scientific, enjoyable – and which has the capacity to provide a sense of nutritional identity that Americans in particular seem to crave.

• Nutrition “Facts”: A Guided Tour of Food and Supplement Labels – and What All Those Numbers Actually Mean for Your Health

  In this talk, which is appropriate both for the public and for nutrition- and health-related professional conferences and educational settings, Price takes listeners on a guided tour of Nutrition and Supplement Facts panels, exploring the largely untold history of America’s nutritional recommendations and the many mistakes we make when trying to apply them too directly to our lives. Counter-intuitive and at times shocking, the back story of our Nutrition and Supplement “Facts” speaks both to the continued uncertainties that surround human nutrition and the importance of not taking nutritional information – whether on product labels or newspaper headlines – too personally.

• How to Talk So Your Patients Will Listen and Listen So Your Patients Will Talk

  Medical professionals who deal with diabetes – whether they’re primary care doctors, endocrinologists, nutritionists, dieticians or certified diabetes educators – are all devoted to improving the lives of their patients. And yet there is often a profound disconnect between caregivers and their patients, with the caregiver feeling as if the patient is ignoring his or her advice, and the patient feeling discouraged, frustrated and ashamed. This is an enormous and concerning problem, given that an estimated 12 percent of American adults already have some form of diabetes, and an additional 37 percent are thought to be pre-diabetic. Why does this happen? How can it be stopped?

  In this talk, which is suitable for gatherings of primary care doctors, endocrinologists, nutritionists, dieticians or certified diabetes educators, Price uses her experience as a person with type 1 diabetes to explore some of the reasons that these interactions can be so unsuccessful, and suggests ways to make them more satisfying and productive for both sides. The ultimate message is one that is applicable to medical conditions beyond diabetes as well.

  This talk is also extremely appropriate for an educational setting – for example, as a speech for incoming medical students – to emphasize how important it is for tomorrow’s doctors to understand their patients as people, not just as problems to be solved. For this audience, Price calls upon her experience participating in a program at the University of Pennsylvania medical school called LEAPP – Longitudinal Experience to Appreciate Patient Perspectives – in which incoming medical students are paired up with a person living with a chronic disease. Over the course of two years, the students attend some of the patient’s doctors’ appointments, speak with their patient on the phone, and do at least one home visit. The point, as Price illustrates, is to train tomorrow’s doctors to prevent the disconnect and depersonalization that often happens between patients and their medical caregivers, with the hope of both improving the relationship between doctors and their patients, and preventing medical caregivers from becoming too frustrated, disenchanted and burnt out.

• How to Design Websites, Products and Tools That Patients and Customers Will Actually Use

  In this talk, Price uses her experience being diagnosed and living with type 1 diabetes to help non-profit health organizations and medical and device companies create websites, interventions and products that their customers and patients will actually use. Doing so requires taking a patient-centric, bottom-up approach to design, with a commitment to usability and a sensitivity to patients’ and customers’ emotional states and needs that is currently too often lacking. In this talk, Price emphasizes the need to include customers and patients at every step of the design process, gives practical tips on how to do so, and explains why more features and information is not always better.

  This talk can be customized based on audience and interest – for example, she can consult with a product, design or marketing team about a particular diabetes-related project, or she can use diabetes as a case study to discuss the importance of patient centricity and usability more generally (and for a larger audience).