You are the superhero you’ve been waiting for. Learn from Chris Brogan how you can do the work you want to do, live without the tangles of other people’s expectations, and improve upon the daily practices you need to accomplish your goals. This isn’t some mild-mannered motivational speech. At the beginning, you leap a tall building with a single bound, but you finish with actionable steps that will help you claim your secret identity and make IF happen!
You were told to “get online” and the cash registers would ring. You dutifully went about building out elements of your digital presence and not much happened. Not enough to make you excited. How do you generate leads in a world where the attention wars are raging? How do you improve sales processes? What can you measure? Where will you most likely go wrong? Why haven’t you answered these questions yet? Because you didn’t have Chris Brogan to guide you. He has taught companies large and small, associations, and individuals how to master the digital channel, and in this presentation, he will do the same for your organization.
Everyone else is tweeting at your prospective customers. They are shoving offers out on their digital channels. They have a blog. You’re getting lost in the noise. How will you win loyal customers? Be helpful, of course. It sounds so simple, and yet, many companies and industries have yet to take on this challenge. You can buy banner ads or you can deliver exactly what your potential customer needs exactly when they need it. But is that converting and creating lasting business value? Audiences will find the results to be quite rewarding from this speech.
Brogan has built business via content marketing, both for his own business as well as for other corporations. The purpose of a working marketing model is to create content that is useful to a prospective customer. But if you write it, will they come? Not a chance. There’s a lot more of a challenge in building content that has appeal, that draws in readership/viewership, and that then becomes something useful for prospecting. Learn from this speech a simple model that will deliver actionable results and help you create useful business throughout the sales cycle.
Having worked with several large and small companies on various facets of their use of social media to conduct business, Chris Brogan has a unique perspective on what’s worked and what hasn’t. This speech can be either internal with all of the cards on the table, or in a conference setting along with the roadmap to getting the company’s social media aspects of digital marketing in alignment. This presentation works much better as a very interactive conversation, but also can be a presentation that will help with very actionable takeaways for later.
Chris Brogan, author of the “The Impact Equation” and CEO of Human Business Works, will be the “What's Next” keynote speaker, discussing “Mastering the ...
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