David Aaker
Keynote Speaker: Vice-Chairman of Prophet, Professor Emeritus, UC Berkeley & Author of "Brand Relevance: Making Competitors Irrelevant"
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David Aaker Biography
David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. In 2020, he was the recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.
Aaker has authored and published hundreds of articles and 16 books, including Aaker on Branding: 20 Principles That Drive Success, Brand Relevance, Spanning Silos, Brand Portfolio Strategy, Building Strong Brands, and From Fargo to the World of Brands. His books have been translated in 18 languages and sold over 1 million copies. His words and teaching have offered guidance and inspiration to marketing leadership at many of the world’s leading brands:
"David Aaker has truly given the business world a gift: A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." ---Joseph V. Tripodi, Chief Marketing and Commercial Officer, Coca-Cola
David is an active branding consultant, Professor Emeritus at the Haas School of Business, UC Berkeley and revered speaker and thought leader.
Contact a speaker booking agent to check availability on David Aaker and other top speakers and celebrities.
David Aaker Speaking Topics
David Aaker Videos
The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Aaker on Branding: 20 Principles That Drive Success
Brand Relevance: Making Competitors Irrelevant
Building Strong Brands
How do I book David Aaker to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like David Aaker for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for David Aaker, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for David Aaker or any other speaker of your choice.
How much does it cost to book David Aaker for a speaking engagement?
Speaking fees for David Aaker, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book David Aaker are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire David Aaker, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does David Aaker speak about?
David Aaker is a keynote speaker and industry expert who speaks on a wide range of topics such as Customer Experience, Innovation, Marketing, Authors and Professors.
Where does David Aaker travel from?
David Aaker generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for David Aaker?
AAE Speakers Bureau has successfully secured keynote speakers like David Aaker for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book David Aaker for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host David Aaker or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
David Aaker is a keynote speaker and industry expert who speaks on a wide range of topics including Customer Experience, Innovation and Marketing. The estimated speaking fee range to book David Aaker for live events is $30,000 - $50,000, and for virtual events $10,000 - $20,000. David Aaker generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Philip Kotler, Daymond John and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Aaker for an upcoming event.
SPEAKING TOPICS
David Aaker Speaking Topics
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Owning Game-Changing Subcategories (The only way to grow—need an exemplar brand to position, scale and build barriers around the new subcategory)
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Creative Signature Stories (The best way to breakthrough is with stories)
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Aaker on Branding (the four big ideas in branding)
VIDEO
David Aaker Videos
BOOKS
The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Aaker on Branding: 20 Principles That Drive Success
Brand Relevance: Making Competitors Irrelevant
Building Strong Brands
NEWS
David Aaker News
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4 Questions About Consumer Trust | Fast Company | Business + ...
Leading branding expert David Aaker recently said our argument only applies to categories like television, computers, cars, restaurants, movies, and hotels.
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Why brands are becoming less valuable - The Globe and Mail
As David Aaker and other scholars have pointed out over the years, brand equity has four components: awareness, perceived quality, mental associations, and ...
FAQS
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How do I book David Aaker to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like David Aaker for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for David Aaker, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for David Aaker or any other speaker of your choice. -
How much does it cost to book David Aaker for a speaking engagement?
Speaking fees for David Aaker, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book David Aaker are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire David Aaker, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does David Aaker speak about?
David Aaker is a keynote speaker and industry expert who speaks on a wide range of topics such as Customer Experience, Innovation, Marketing, Authors and Professors. -
Where does David Aaker travel from?
David Aaker generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for David Aaker?
AAE Speakers Bureau has successfully secured keynote speakers like David Aaker for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book David Aaker for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host David Aaker or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOK DAVID AAKER
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