Some organizations have cultures where their people are able to trust each other so deeply that they would literally put their lives on the line for each other. Other cultures, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?
This keynote draws on Simon Sinek’s two books, Start With Why and Leaders Eat Last. Understand the reason simply knowing or believing the Why is not enough. Once people are united by a common cause, there must be a strong culture that keeps them together. The result is a positive impact for everyone involved. The result is deeply loyal colleagues who will stop at nothing to advance their vision and their organization's interests.
Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, and then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders are creating environments in which people naturally work together to do remarkable things.
Great leaders sacrifice their own comfort - even their own survival - for the good of those in their care. This principle has been true since the earliest tribes of hunters and gatherers. It’s not a management theory; it’s biology.
When we create an environment where people feel like they belong and operate in a “Circle of Safety” the result is trust and collaboration - allowing people to spend their time and energy working together toward a higher cause that inspires them, rather than spending their time and energy protecting themselves from each other.
Any person or organization can explain what they do, some can explain how they are different or better, but very few can clearly articulate why. WHY is not about money or profit — those are results. WHY is the thing that inspires us and inspires those around us.
Examples like Martin Luther King, Jr. and the Wright Brothers prove that great leaders think, act, and communicate in the exact same way — and it’s the complete opposite of what everyone else does. The Golden Circle is a framework upon which organizations can be built, movements can be lead and people can be inspired. And it all starts with WHY.
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