James Lawrence
Keynote Speaker: The Iron Cowboy, World Record Holder, Author & Motivational Speaker
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James Lawrence Biography
After setting multiple world records, Canadian athlete James Lawrence sought to push his mental and physical boundaries even further. His remarkable journey has caught the attention of audiences worldwide.
Popularly known as the Iron Cowboy, Lawrence acquired this moniker from the public after deciding to wear a cowboy hat during the marathon segment of his Ironman races, a simple way for his children to spot him amidst the crowd. Not only has Lawrence held two Guinness World Records, but he also set a new record in 2021 by completing 100 consecutive Ironman-distance triathlons in as many days during the “Conquer 100” event. He continued this feat, finishing one more for a total of 101 in 101 consecutive days, a record that stood until it was topped in 2023 by Welsh athlete Sean Conway. Furthermore, Lawrence holds the current record for the highest number of half-Ironman distance triathlons in one year, having completed 22 in 2011.
His energy, humor, determination, and accomplishments have made him a captivating speaker. He inspires audiences to transcend their own limitations. Lawrence's personal narrative resonates with many, proving that ordinary individuals can achieve extraordinary feats. To date, he has spoken in over twenty countries.
Lawrence's feats of endurance have earned him spots on Sports Illustrated's top 50 fittest freaks list, alongside athletes like Lebron James and Conor McGregor, and Success magazine has dubbed him "The Most Enduring Man In The World." He has indeed redefined the concept of impossibility and shares his journey with audiences around the globe.
Lawrence is also the author of "Iron Cowboy: Redefine Impossible," a memoir released on October 22, 2017. The book gives an in-depth look into his 2015 world record for consecutive Ironman-distance triathlons. He resides in Utah with his wife, Sunny, and their five children.
Contact a speaker booking agent to check availability on James Lawrence and other top speakers and celebrities.
James Lawrence Speaking Topics
What you believe is possible, begins in your mind. I teach people to master their own internal conversations, eliminate excuses, cultivate hope, and ignite an unshakable belief in their own abilities. The result is an extraordinary unlocking of virtually limitless human potential.
Today’s business leaders face the ongoing challenge of having to perpetually raise the bar, and employees are being called upon to produce more than ever before, faster.
Ignite Your Team’s Vision, Belief, Commitment, Collaboration, Culture and GRIT
James Lawrence is a world leading expert on developing mental toughness. He has defied what doctors and physiologists previously believed to be possible. His keynote presentation, REDEFINE IMPOSSIBLE, is an immersive, multi-media big screen experience featuring 85 photographs and video clips chronicling one of the most extraordinary feats of human accomplishment ever recorded, and more importantly, the universal life-changing lessons learned along the way.
THE CHALLENGE - In today’s hyper-competitive, constantly changing business world, organizations and employees must continually evolve, envision new possibilities, and navigate adversity, both foreseen and unpredicted. Failure to do so can be catastrophic, even terminal.
THE SOLUTION – Developing the right mindset, reimagining what is truly possible, and embracing an unshakable commitment to always getting back up is the recipe for creating long term success and lasting legacy.
James teaches individuals and teams to eliminate excuses, redirect their internal conversations, embrace the discomfort of growth, and remove self-imposed limits.
The result is an audience left empowered by self-belief, unencumbered by doubt, ready to set and pursue audacious goals. It’s an elevated bar. It’s a higher mountain. It’s a completely new impossible.
This is the story James shares about his daughter (Lucy) running at 50, 5Ks with him during ‘The 50’ and his mom, who has struggled with her weight throughout her life, who ran 5 consecutive 5Ks with him. I have found repeatedly that if I’m able to personally tell this story to a client, or get them to watch this clip, most often they wind up booking James.
Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources. In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to captivate the audience and create an inspirational and awakening phenomenon for all. James’ story of reaching new limits is one that all of us can relate to–in business, at home, in school. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries.
James Lawrence Videos
How do I book James Lawrence to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like James Lawrence for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for James Lawrence, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for James Lawrence or any other speaker of your choice.
How much does it cost to book James Lawrence for a speaking engagement?
Speaking fees for James Lawrence, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book James Lawrence are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire James Lawrence, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does James Lawrence speak about?
James Lawrence is a keynote speaker and industry expert who speaks on a wide range of topics such as Peak Performance, Authors, Motivational, Overcoming Adversity, Sports, Athlete, Resilience and Extreme Sports.
Where does James Lawrence travel from?
James Lawrence generally travels from Utah, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for James Lawrence?
AAE Speakers Bureau has successfully secured keynote speakers like James Lawrence for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book James Lawrence for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host James Lawrence or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
James Lawrence is a keynote speaker and industry expert who speaks on a wide range of topics including Peak Performance, Authors and Motivational. The estimated speaking fee range to book James Lawrence for live events is $30,000 - $50,000, and for virtual events $10,000 - $20,000. James Lawrence generally travels from Utah, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Eric Boles, John "GUCCI" Foley and Carey Lohrenz. Contact All American Speakers for ratings, reviews, videos and information on scheduling James Lawrence for an upcoming event.
SPEAKING TOPICS
James Lawrence Speaking Topics
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Redefine Impossible
What you believe is possible, begins in your mind. I teach people to master their own internal conversations, eliminate excuses, cultivate hope, and ignite an unshakable belief in their own abilities. The result is an extraordinary unlocking of virtually limitless human potential.
Today’s business leaders face the ongoing challenge of having to perpetually raise the bar, and employees are being called upon to produce more than ever before, faster.
Ignite Your Team’s Vision, Belief, Commitment, Collaboration, Culture and GRIT
James Lawrence is a world leading expert on developing mental toughness. He has defied what doctors and physiologists previously believed to be possible. His keynote presentation, REDEFINE IMPOSSIBLE, is an immersive, multi-media big screen experience featuring 85 photographs and video clips chronicling one of the most extraordinary feats of human accomplishment ever recorded, and more importantly, the universal life-changing lessons learned along the way.
THE CHALLENGE - In today’s hyper-competitive, constantly changing business world, organizations and employees must continually evolve, envision new possibilities, and navigate adversity, both foreseen and unpredicted. Failure to do so can be catastrophic, even terminal.
THE SOLUTION – Developing the right mindset, reimagining what is truly possible, and embracing an unshakable commitment to always getting back up is the recipe for creating long term success and lasting legacy.
James teaches individuals and teams to eliminate excuses, redirect their internal conversations, embrace the discomfort of growth, and remove self-imposed limits.
The result is an audience left empowered by self-belief, unencumbered by doubt, ready to set and pursue audacious goals. It’s an elevated bar. It’s a higher mountain. It’s a completely new impossible.
-
Everyone’s Hard Is Different
This is the story James shares about his daughter (Lucy) running at 50, 5Ks with him during ‘The 50’ and his mom, who has struggled with her weight throughout her life, who ran 5 consecutive 5Ks with him. I have found repeatedly that if I’m able to personally tell this story to a client, or get them to watch this clip, most often they wind up booking James.
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Cerebral Palsy / Dayton / Ironman
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BREAKING BARRIERS - ONE STEP AT A TIME
Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources. In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to captivate the audience and create an inspirational and awakening phenomenon for all. James’ story of reaching new limits is one that all of us can relate to–in business, at home, in school. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries.
VIDEO
James Lawrence Videos
REVIEWS
James Lawrence Reviews
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James was incredible and very professional onsite. He knocked it out of the park and left zero excuses for our field. Our entire Executive team thought his message was amazing!
Xyngular - Oct 12 2022
FAQS
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How do I book James Lawrence to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like James Lawrence for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for James Lawrence, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for James Lawrence or any other speaker of your choice. -
How much does it cost to book James Lawrence for a speaking engagement?
Speaking fees for James Lawrence, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book James Lawrence are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire James Lawrence, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does James Lawrence speak about?
James Lawrence is a keynote speaker and industry expert who speaks on a wide range of topics such as Peak Performance, Authors, Motivational, Overcoming Adversity, Sports, Athlete, Resilience and Extreme Sports. -
Where does James Lawrence travel from?
James Lawrence generally travels from Utah, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for James Lawrence?
AAE Speakers Bureau has successfully secured keynote speakers like James Lawrence for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book James Lawrence for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host James Lawrence or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
