Through Miles (as Batkid), Patricia Wilson and her team created a social media sensation that was so compelling even President Obama had to create his first Vine video as a response. She walks audiences through how she developed Make-A-Wish’s approach to social media and shares the importance of leveraging personal, professional, and community relationships. Believing that the biggest mistake organizations make with their social media platforms is using them as a broadcast tool (not once during the entire campaign did Make-A-Wish ask for donations – however the media attention and goodwill that the straightforward approach generated more than made up for it), she shows audiences how social media’s true power is engagement and offers tips for creating an authentic, engaging, and credible social media presence.
A mission-based CEO committed to making the world a better place, Patricia Wilson shares the many lessons she has learned during her tenure in for-profit and non-profit leadership roles. She believes that the most valuable asset an organization has is its talent and says that her most significant accomplishment wasn’t pulling off the famous Batkid wish but rather assembling the team that made it possible. Told through heart-warming stories from Make-A-Wish, she shares what to look for in the hiring process, the importance of building and retaining great teams, how to set the tone for your group, creating an atmosphere of excellence, and why it’s good to sometimes be affectionately known as the “B.I.C.” With the mantra of “Give credit, don’t take it,” her leadership lessons resonate across business sectors.
Patricia Wilson tells the uplifting story of how she turned five-year-old cancer survivor Miles into Batkid for a day and transformed a city and inspired a nation in the process. From what went on behind the scenes to how Batkid became one of the biggest news stories of the year, she showcases heart-warming video, photos, and other media as she inspires audiences to give back and make a difference in their communities.
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