In the most comprehensive research yet, speaker John Zogby explores America's "First Globals" - Americans born between 1979 and 1993 who are networked worldwide; who monitor global sports, fashion and music; who, out of any age group, are the least likely to think American culture is superior to any other culture; and who are most reluctant to go to war against people who listen to their music and dress like them. They are having a huge impact on the workplace, on NGOs, on home ownership and housing, and on the meaning of community. "America's First Globals are exciting to watch, but I am worried about a growing subset who are just losing hope," Zogby says. "Are we wasting significant human capital? How do we salvage the leaders of our next economy and planet?" he asks. The answers he provides in this keynote are both poignant and insightful.
The US economy is based on consumer spending. But those days are over - at least for a generation. The drive to reduce spending started long before the Great Recession, which only accelerated the trend begun in the late 1990s. Between 10 million and 12 million financially successful Americans are making a conscious decision to cool the "desire to acquire." These tech-savvy consumers prefer "being connected" over material wealth and care about value over glitz. They want the steak, not the sizzle. Since they only have only so much to spend, they want to spend it wisely. In increasing numbers, they want to be part of what is right, not just what is popular - including being on the right side of the environmental and human rights equation. Speaker John Zogby will help you understand how this new consumer trend will impact you in the future and how you can turn this trend to your advantage.
John Zogby, Contributor ... A new poll by Zogby Analytics shows President Barack Obama bouncing a couple of points from a low 43% job approval rating two ...
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