The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn’t pay to be a jerk—to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue’s Dave Needleman, Tony Hsieh of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line.
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.
How to use social and viral technologies to supercharge customer service - and avoid disasters along the way. This was written right after I sold HARO, and takes all of what I learned from my amazing time building and successfully selling that company.
Entrepreneur Peter Shankman credits an unexpected source for his career prowess. “My massive attention deficit hyperactive disorder is responsible for all of my success,” he said. The author of “Faster Than Normal: Turbocharge Your Focus, Productivity, and Success With the Secrets of the ADHD Brain” (TarcherPerigee) — dubbed the ADHD and productivity bible — and children’s book “The Boy With the Faster Brain” among others, remembers growing up in the ’70s and ’80s as a public school kid in NYC when ADHD wasn’t acknowledged.
Peter Shankman travels a lot. The entrepreneur and founder of Help A Reporter Out publicity service racks up extra airline miles each year. But two weeks ago, ...
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