Quantum Marketing, Multisensory Branding and Marketing, Artificial Intelligence in Marketing, Experiential Marketing, Evolution and transformation of Marketing, Marketing Talent Management, Integrated Marketing and Communications Strategies, Marketing as a Force for Growth and a Force for Good, Positioning Marketing as a Force Multiplier in Organizations
The All American Entertainment team was professional and responsive. They were a pleasure to work with!
National Equipment Finance Association
- Oct 19 2021
Raja Rajamannar has been on both sides of the business aisle in his long and distinguished career. He has managed operations, led merger and acquisition teams, managed large businesses, P&L’s, and held leadership roles with such iconic brands as Mastercard, Humana, Wellpoint, Citigroup, and was the Chairman and CEO of Diner’s Club North America. Raja was born in India, the youngest of four children, studied chemical engineering, earned an MBA from the Indian Institute of Management, and sits on such boards as PLL Corporation, Bon Secours Mercy Health, the Ad Council, and is the World Federation on Advertising President. He has been recognized as the Global Marketer of the Year by WFA, one of the most influential CMOs by Forbes, and was inducted into The CMO Club Hall of Fame, among many other recognitions.
In Quantum Marketing, Mastercard’s CMO, Raja Rajamannar describes the four historical paradigms of marketing and contends that the industry is now hurtling into its ‘fifth paradigm’ – a brave, revolutionary age where practitioners need to prioritise new technologies, plus a broad command of PR, data and finance, in order to navigate a business world changing with unprecedented speed. In this frontier territory, he argues, the concept of loyalty is dead, and the very notion of a brand requires a complete re-imagination.
Customer behavior surrounding finances has changed dramatically this year. What are some of the changes that you’ve seen and what has Mastercard done to empower customers to use Mastercard technology in the past 12 months?
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