In his new talk, Richard Florida provides an engaging and sweeping examination of previous economic "resets," distilling the deep forces that shaped their physical and social landscapes, reshaping economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions. In a refreshingly optimistic tone, Florida shows how these core elements, when taken together, will spur a fresh era of growth and prosperity, define a new geography of progress, and stimulate surprising opportunities for each of us.
From BMW and Apple to Equity Office Properties firms across industries have identified the Creative Class as a core market for their products and services. Who is the Creative Class and why do they matter? The Creative Class, is 40 million strong, making up 30 percent of the U.S. workforce, with 50% of wages earned and controlling nearly 70% of discretionary spending in the US. That is over $500 billion in purchasing power annually! This consumer group, consisting of scientists, engineers, managers, innovators and people in research and development, as well as artists, writers and musicians are the most educated and demanding consumers in the marketplace. Florida has years of data on who they are, where they are, what they read, what they purchase and the ethos that drives their decisions.
Most corporate diversity efforts are compliance driven, adding little to the bottom line. Drawing up his research and analysis in his best-selling book, Rise of the Creative Class and other sources, Floridas Managing Diversity speech provides a framework for making diversity efforts value adding.
I shared my feedback on Edie/Jasmine the last time around (but in short - they are fantastic). Richard Florida was fascinating. He's applicable to every single event right now.
SourceMedia, LLC d/b/a Arizent
- Oct 20 2020
As cities prepare for a future reshaped by the pandemic, it’s a moment to rethink downtown. Over 150 entrepreneurs, politicians and stakeholders from the Baltimore area gathered virtually Tuesday to discuss the “State of Downtown Baltimore” at an event featuring a keynote presentation by Richard Florida.
Even if you don’t know the name Richard Florida, you’ve probably heard of him. In 2002, he coined the term “creative class” with a book by the same name and has since been both championed and derided as the person responsible for the burst of “creative” everything from intentional artists spaces to colorful tech companies that come with amenities such as cereal and play.
American urbanist Richard Florida expects the Covid-recovering 2020s to mimic the “Roaring 20s” that marked the recovery from the Spanish Flu.
He’s the prophet of placemaking, the king of the downtown revival, the patron saint of avocado toast. More than any other figure in urban thinking, the US academic Richard Florida has been held up as the ultimate champion of gentrification, at once celebrated by mayors for reviving their struggling cities and vilified by critics for fuelling urban inequality.
The lockdown will end before scientists develop a working vaccine. Here's a four- point plan for how companies should adapt.
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