Ross Shafer

Ross Shafer

Keynote Speaker: Six-Time Emmy Award-Winning Comedian, Business Researcher, TV Host & Bestselling Author

Ross Shafer Biography

Six-Time Emmy Award-Winning Comedian, Network TV Host and Best-Selling Business Author of 10 Books on Reinvention and Resilience.

With more than 35 years of experience in show business and media, the six-time Emmy Award-winning comedian, writer, and former network TV host, Ross Shafer is also a man who simultaneously began his business career at the age of 21. He subsequently rescued 23 different companies from bankruptcy and resold them.

Ross’s peculiar combination of experience led to his writing (10) popular business books: "Nobody Moved Your Cheese," "The Customer Shouts Back," "Grab More Market Share," "Customer Empathy," "Are You Relevant? Absolutely Necessary," "Behave Like a Startup," "Success: It’s on You, No More Customer Friction," and his latest book on resilience, titled "RATTLED."

Ross has spoken and consulted for 3,000+ clients including Apple, Microsoft, Chrysler, Adobe, MetLife, Hyundai, Hilton Worldwide, AT&T, Marriott, FedEx, and Toyota to name a few. His unique insights on raising customer scores became a game changer when he dismissed the notion of “WOW-ing the Customer.” Instead, he blamed low scores on the devastating impact of the POW moments (customer gut-punches by your failures). According to Ross’s research and client case studies, POWs can erase the WOW effect and cause customers to abandon a business forever. Ross Shafer offers entertaining and eye-opening perspectives for individuals and organizations by paying attention to the evolving influences around them.

Contact a speaker booking agent to check availability on Ross Shafer and other top speakers and celebrities.

Ross Shafer Speaking Topics

HOW TO SUSTAIN A RELEVANT CULTURE

In this wildly entertaining keynote your attendees will benefit from these takeaways:

(1) RELEVANCE IS…THE MOVING TARGET: A culture must be constantly curated. Your team members want to be part of a dynamic organization that is nimble enough to adapt on demand. Ross will inspire your teams to replace complacency with out-of-silo thinking. Ross shares tactics for cultivating an endless supply of fresh ideas and solutions.

(2) CUSTOMER/CLIENT EXPECTATIONS HAVE EVOLVED: In his book, “No More Customer Friction” Ross shares case studies for how his WOW vs POW discipline caused satisfaction scores to skyrocket by preventing customer gut-punches, reckless customer disappointments, and inexcusable blunders that make customers choose your competition.
*A full breakout session on this topic is also available.

(3) THE RELATIONSHIP-BUILDING SECRET NOBODY TALKS ABOUT: Should we work overtime to create real relationships, or should we let A.I., and CRM’s do it for us? The answer is BOTH. Ross will teach you a little-known practice used by talk show hosts to generate trust and instant rapport.

(4) YOUR CULTURE IS DEFINED BY YOUR FINAL INTERACTIONS: Loyalty is tied to the emotional story you tell in the last few moments of every transaction. Beware of asking for customer evaluations. The wrong approach can destroy an otherwise perfect customer engagement. Ross will explain how this works.

HOW TO GROOM CONFIDENT LEADERS

Every organization needs bench strength in their leadership. Ross Shafer’s personal stories of leadership success weren’t on anybody’s radar.

He was a young boy who grew up on the Puyallup and Chemeketa Native American reservations. (Ross’s heritage is Blackfoot). He was a shy and insecure kid yet, after high school, he bought 23 companies without any money or experience managing people, inventories, or projects. In a very short time, Ross was tapped to lead TV production teams and hosting (5) Talk and Game Shows for FOX, NBC, ABC, MGM, and USA networks. He won six Emmy Awards. Ross’s tactics for going from nothing-to-everything has resulted in (10) popular business books and delivering keynote speeches to Fortune 500 companies all over the globe. Here’s what your audience will learn in this keynote.

(1) START WITH QUICK WINS. Being a great leader requires extreme confidence. Ross will describe how setting/achieving small goals will help you overcome your fears and build trust with your teams. A series of quick wins will equip you for limitless outcomes.

(2) IGNORE PEOPLE WHO DISCOURAGE YOU. Your friends, family, and coworkers may unwittingly set fire to your dreams. “You haven’t paid enough dues to lead a team like ours” - “You’re not a natural leader.” - “What makes you think you have what it takes to manage projects?” Ross was rattled by all of the same roadblocks…until he figured out ways to stop listening to the naysayers and remain focused on successful outcomes.

(3) ANYBODY CAN BE A LEADER. SOME PEOPLE JUST QUIT TOO SOON. Extreme success requires an obsession with the goal. You simply must be willing to work harder and longer than your competition. You have to be balanced enough to champion the efforts of others so that nobody is hurt by your obsession.

(4) SUSTAINING LIFELONG CONFIDENCE. Regardless of your job or position, great leaders in any profession require constant study, empathy, and adaptation. Ross will talk about Bill Nye, The Science Guy (whom he created), Chuck Shafer (his father), and Dave Hopla – the World’s Greatest Basketball shooter. Funny and insightful, this discussion will convince everyone that leading well is indeed accessible.

ROSS SHAFER'S VIRTUAL KEYNOTE

OPTION “A” Ross works with you to customize a 30/40-minute keynote grounded in your key initiatives. He uses slides and videos to augment the entertainment value of the session.

OPTION “B” In advance, Ross studies your key meeting goals and supplies your in-house “host” with a list of questions for Ross. He then connects his funny stories and enlightening case studies related to achieving your teaching/coaching goals. Ross can also take random questions from your audience. Ross is very entertaining on the fly.

ROSS IS YOUR ULTIMATE EMCEE

As a network TV talk & game show host, Ross Shafer is frequently asked to be the interactive “traffic cop” for multi-day conventions. He frequently interviews world leaders and celebrities and is extremely comfortable hosting an executive roundtable or panel of experts. Ross engages the audience to set the tone of your event, reviews what they’ve learned, and gets everyone excited for what’s coming next. He often likes to present “from the floor” so that he can thread the dialogue throughout your conference.

A CLEAN, CORPORATE COMEDY SHOW (After Dinner Entertainment)

What’s funny these days? Ross Shafer’s material is non-political, non-controversial, and completely HR safe! If you want your attendees to leave your meeting in high spirits and energized, your attendees will experience Ross’s misadventures and his successes…all delivered in his friendly, quick-witted style.

Ross Shafer Videos

THREE NEW ROSS SHAFER KEYNOTE PROGRAMS FOR 2025
Funniest Motivational Keynote for 2024
Funniest Change Mgmt. Keynote Speaker | Ross Shafer | 2024

How do I book Ross Shafer to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Ross Shafer for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Ross Shafer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Ross Shafer or any other speaker of your choice.

How much does it cost to book Ross Shafer for a speaking engagement?

Speaking fees for Ross Shafer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Ross Shafer are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Ross Shafer, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Ross Shafer speak about?

Ross Shafer is a keynote speaker and industry expert who speaks on a wide range of topics such as Innovation, Customer Experience, Business, Inspirational, Sales, Change Management, Work-Life Balance, Host & Emcee, Comedy, Health, Entertainers, Business Growth, Personal Growth, Authors, Television & Film, Motivational, College, Celebrity, Leadership and Marketing.

Where does Ross Shafer travel from?

Ross Shafer generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Ross Shafer?

AAE Speakers Bureau has successfully secured keynote speakers like Ross Shafer for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Ross Shafer for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Ross Shafer or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Ross Shafer is a keynote speaker and industry expert who speaks on a wide range of topics including Innovation, Customer Experience and Business. The estimated speaking fee range to book Ross Shafer for live events is $10,000 - $20,000, and for virtual events $10,000 - $20,000. Ross Shafer generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Libby Gill, Eric Boles and Daymond John. Contact All American Speakers for ratings, reviews, videos and information on scheduling Ross Shafer for an upcoming event.

Speaker profile last updated by AAE Talent Team on 02/01/2025.

Ross Shafer Speaking Topics

  • HOW TO SUSTAIN A RELEVANT CULTURE

    In this wildly entertaining keynote your attendees will benefit from these takeaways:

    (1) RELEVANCE IS…THE MOVING TARGET: A culture must be constantly curated. Your team members want to be part of a dynamic organization that is nimble enough to adapt on demand. Ross will inspire your teams to replace complacency with out-of-silo thinking. Ross shares tactics for cultivating an endless supply of fresh ideas and solutions.

    (2) CUSTOMER/CLIENT EXPECTATIONS HAVE EVOLVED: In his book, “No More Customer Friction” Ross shares case studies for how his WOW vs POW discipline caused satisfaction scores to skyrocket by preventing customer gut-punches, reckless customer disappointments, and inexcusable blunders that make customers choose your competition.
    *A full breakout session on this topic is also available.

    (3) THE RELATIONSHIP-BUILDING SECRET NOBODY TALKS ABOUT: Should we work overtime to create real relationships, or should we let A.I., and CRM’s do it for us? The answer is BOTH. Ross will teach you a little-known practice used by talk show hosts to generate trust and instant rapport.

    (4) YOUR CULTURE IS DEFINED BY YOUR FINAL INTERACTIONS: Loyalty is tied to the emotional story you tell in the last few moments of every transaction. Beware of asking for customer evaluations. The wrong approach can destroy an otherwise perfect customer engagement. Ross will explain how this works.

  • HOW TO GROOM CONFIDENT LEADERS

    Every organization needs bench strength in their leadership. Ross Shafer’s personal stories of leadership success weren’t on anybody’s radar.

    He was a young boy who grew up on the Puyallup and Chemeketa Native American reservations. (Ross’s heritage is Blackfoot). He was a shy and insecure kid yet, after high school, he bought 23 companies without any money or experience managing people, inventories, or projects. In a very short time, Ross was tapped to lead TV production teams and hosting (5) Talk and Game Shows for FOX, NBC, ABC, MGM, and USA networks. He won six Emmy Awards. Ross’s tactics for going from nothing-to-everything has resulted in (10) popular business books and delivering keynote speeches to Fortune 500 companies all over the globe. Here’s what your audience will learn in this keynote.

    (1) START WITH QUICK WINS. Being a great leader requires extreme confidence. Ross will describe how setting/achieving small goals will help you overcome your fears and build trust with your teams. A series of quick wins will equip you for limitless outcomes.

    (2) IGNORE PEOPLE WHO DISCOURAGE YOU. Your friends, family, and coworkers may unwittingly set fire to your dreams. “You haven’t paid enough dues to lead a team like ours” - “You’re not a natural leader.” - “What makes you think you have what it takes to manage projects?” Ross was rattled by all of the same roadblocks…until he figured out ways to stop listening to the naysayers and remain focused on successful outcomes.

    (3) ANYBODY CAN BE A LEADER. SOME PEOPLE JUST QUIT TOO SOON. Extreme success requires an obsession with the goal. You simply must be willing to work harder and longer than your competition. You have to be balanced enough to champion the efforts of others so that nobody is hurt by your obsession.

    (4) SUSTAINING LIFELONG CONFIDENCE. Regardless of your job or position, great leaders in any profession require constant study, empathy, and adaptation. Ross will talk about Bill Nye, The Science Guy (whom he created), Chuck Shafer (his father), and Dave Hopla – the World’s Greatest Basketball shooter. Funny and insightful, this discussion will convince everyone that leading well is indeed accessible.

  • ROSS SHAFER'S VIRTUAL KEYNOTE

    OPTION “A” Ross works with you to customize a 30/40-minute keynote grounded in your key initiatives. He uses slides and videos to augment the entertainment value of the session.

    OPTION “B” In advance, Ross studies your key meeting goals and supplies your in-house “host” with a list of questions for Ross. He then connects his funny stories and enlightening case studies related to achieving your teaching/coaching goals. Ross can also take random questions from your audience. Ross is very entertaining on the fly.

  • ROSS IS YOUR ULTIMATE EMCEE

    As a network TV talk & game show host, Ross Shafer is frequently asked to be the interactive “traffic cop” for multi-day conventions. He frequently interviews world leaders and celebrities and is extremely comfortable hosting an executive roundtable or panel of experts. Ross engages the audience to set the tone of your event, reviews what they’ve learned, and gets everyone excited for what’s coming next. He often likes to present “from the floor” so that he can thread the dialogue throughout your conference.

  • A CLEAN, CORPORATE COMEDY SHOW (After Dinner Entertainment)

    What’s funny these days? Ross Shafer’s material is non-political, non-controversial, and completely HR safe! If you want your attendees to leave your meeting in high spirits and energized, your attendees will experience Ross’s misadventures and his successes…all delivered in his friendly, quick-witted style.

Ross Shafer Videos

THREE NEW ROSS SHAFER KEYNOTE PROGRAMS FOR 2025
Funniest Motivational Keynote for 2024
Funniest Change Mgmt. Keynote Speaker | Ross Shafer | 2024
#1 Funny Sales Keynote Speaker for 2024
#1 Customer Experience Keynote Speaker for 2024
  • How do I book Ross Shafer to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Ross Shafer for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Ross Shafer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Ross Shafer or any other speaker of your choice.
  • How much does it cost to book Ross Shafer for a speaking engagement?

    Speaking fees for Ross Shafer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Ross Shafer are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Ross Shafer, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Ross Shafer speak about?

  • Where does Ross Shafer travel from?

    Ross Shafer generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Ross Shafer?

    AAE Speakers Bureau has successfully secured keynote speakers like Ross Shafer for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Ross Shafer for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Ross Shafer or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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