In this talk, keynote speaker Soraya Darabi addresses how to best manage multiple presences online to gain the most practical use of them, both at work and in your personal life, as well as how to manage new platforms as they emerge.
Whether your company already has a stable of loyal followers or you're just starting to build your base, an engaged community is the calling card of any successful brand. In this presentation, Darabi shows you how to leverage emerging media and up-and-coming social networks to enhance your brand presence and create an online identity that accurately represents both you and your organization. Learn strategies to engage your community; integrate brand extensions with overall company goals; maintain customer loyalty; increase revenue and proven methods for hooking the next generation of fans, followers, and subscribers; and increasing web traffic to your brand's site. Darabi will help to sift through the hype, to find social platforms that will bring the most ROI to your brand or organization.
In this back-to-basics speech, Darabi teaches businesses how to create a social media strategy, explaining why it's so important and laying out her pillars for success in social media. She offers tips on how to leverage emerging mediums and up-and-coming social networks to best enhance brand presence; maintain customer loyalty; reach a new generation of fans, followers, and subscribers; and increase web traffic to your brand's web page. It's must-have information for any company looking to stay relevant and competitive in today's digital workplace.
How to redefine traditional roles for oneself and how to create jobs internally that best meet the demands of the changing landscape of new media.
How to establish a new ROI for modern communications and marketing techniques best suited for the web (including new demographics of followers and fans, increasing web traffic to desired landing pages, and finding unique ways to monetize new media efforts).
The beauty of the Internet is its ability to help users be more malleable and inventive. Keynote speaker Darabi discusses the importance of staying creative in the workplace, and how this creativity can be harnessed into emerging media platforms. This talk will address:
Darabi left the company a few months prior and has said she's working on a new project. No one has really known what it is -- until now. The entrepreneur and ...
There's been some buzz around Foodspotting co-founder Soraya Darabi's next project. Today, we have more details on what Darabi has been working on.
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