Wine4.Me co-founder Amy Gross wasn't always into wine. In fact, if it wasn't for an early insecurity, she might still be comfortably drinking beer and whatever mix drinks are easily ordered. But now she has an app that is not only personal, but possibly the most scientific and objective personal experience in an app out there.
Picking wine out isn't rocket science, and yet, "confusion is costing the industry billions," says Amy Gross, founder and CEO, VineSleuth Inc. The company's custom algorithm is backed by research from sensory scientists at Cornell University, and relies on both data collection and machine learning to determine specific wines that will match an individual customer's tastes.
Wine and technology merging has taken a turn and completely changed the wine industry, and is still doing so. Brilliant minds are innovating technology which is making the wine industry an easier and better space to delve into. Whether it’s production, marketing, or even education - technology is definitely taking the wine industry far ahead. In conversation with our Editor in Chief are Amy Gross and Michaela Rodeno from Vinesleuth. Two brilliant minds who are building the wine industry day by day with technology.
If you like fruity, red wines and you’re in a wine or liquor store lined with a dizzying array of bottles, you can now get suggestions from none other than IBM’s Watson. One of the newest examples of entrepreneurial use of New York City-based Watson is Wine4Me, a cognitive computing-enabled app that can be used in-store at a kiosk or on a mobile device designed to help wine consumers and retailers get individualized recommendations. Amy Gross, president and founder of Austin, Texas-based VineSleuth, collaborated with IBM Watson on the design of Wine4Me, using Watson’s application program interface (API).
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