Don Cooper Biography
Don’s sales career started at age seven, selling seeds and greeting cards door-to-door. Through high school, college and beyond, he sold both products and services, to consumers and businesses. His last “real job” was with a Washington, D.C. delivery company that, under his leadership, grew by an average of 38% a year. So he definitely knows sales.
However, knowing a lot about a subject doesn’t make a person a great speaker. You’ve probably suffered through presentations by people who were clearly experts, but were so esoteric, you couldn’t understand what the heck they were trying to say. Or worse, were so boring you had to fight to stay awake.
Fortunately, Don also brings a performer’s background to his presentations. He has acted on stage and film, appeared in the Ringling Brothers, Barnum & Bailey Circus and even performed at the legendary comedy club, The Improv. This experience contributes to his ability to connect with audiences, keeping them entertained and involved for hours at a time.
By combining his sales expertise and performance skills with intensive research, Don delivers programs that are industry—and even company—specific. So audience members get unique insights and practical, relevant tools they can use immediately to increase their sales. Which is why Don is typically the highest-rated speaker at conferences and why his corporate clients often bring him back again and again.
Your people have already heard these exhortations again and again. The problem is, they’re easier said than done. What your people want to know is exactly how to do those things. (Details left out of most speakers’ presentations.)
Following advice like this actually increases prospect discomfort, skepticism and resistance. Which of course leads to frustration, disappointment and lost sales.
It was precisely this type of frustration with traditional sales doctrine that led Don to develop fresh, innovative approaches. Approaches that have been enthusiastically embraced by thousands of salespeople, customer service agents and professionals.
Rather than merely state “do more prospecting,” Don leads people through a simple, seven-step process that makes prospecting easier and more efficient.
Instead of admonishing “close the sale,” Don illuminates the hidden reasons closing is so challenging and helps people transform their thinking so closing becomes effortless.
While other speakers say “ask good questions,” Don actually gives your people the exact questions to ask! And not just generic questions—Don will create custom questions specifically for your group!
If you’re tired of antiquated advice and outmoded thinking, if you’re sick of generalizations and fallacies, if you’ve had your fill of banalities and conventional wisdom, then you’re ready for a heretic—The Sales Heretic™.
All programs are custom-tailored to your specific industry, company and/or meeting theme. The following presentations can run from 45 to 90 minutes. Two or more programs can be combined to create a half-day or full-day program.
Contact a speaker booking agent to check availability on Don Cooper and other top speakers and celebrities.
Don Cooper Speaking Topics
To succeed in today’s world, you need networks of strong relationships to provide you with support, information, and opportunities. But how do you build relationships with people you don’t know? What do you say to total strangers? And where do you go from there? In this fun, highly-interactive session, Don will show you:
• How to have confidence in any networking situation
• The secrets to approaching total strangers with ease
• Who to seek out when you enter a room
• How to create a positive and memorable first impression
• The one thing you must do every time you meet someone
• How to meet more people in less time
• The keys to starting and maintaining a great conversation
• How to remember everyone you meet and make sure they remember you
• Tactics for increasing your visibility and credibility
• The easy way to get more referrals
Mistakes happen. No matter how hard you try to prevent them. Fortunately, mistakes can be overcome and even turned to your advantage if you know what to do. This program will enable you to uncover and resolve problems no matter how major or minor, resulting in loyal customers who buy from you again and again. You’ll learn:
• Why most customer service efforts fail miserably
• Why an angry customer can be better for you than a happy customer
• The first thing to do when your customer voices a problem
• How to quickly calm a furious customer
• What you should never do with an angry customer
• The one thing customers want above everything else
• The magic customer service question
• The one word you never want to hear from your customer (It’s not what you think!)
• The two critical factors that determine how happy a customer is with your service
• Why you never want to satisfy customers (Yes, you read that correctly.)
• The secret to getting more feedback from your customers
• How to get your customers to brag about you to everyone they know
There’s no magic to closing. (Although if you do the right things, they work like magic.) Effective closing is about physics. Physics?? That’s right, physics. (Along with a little psychology, economics and cryptology thrown in.) Fortunately, you don’t need a PhD to improve your closing ratio. (You don’t even need any previous science classes.) This eye-opening presentation will provide you with the insights and tactics you need. You’ll discover:
• Why closing is the #1 challenge for salespeople
• The single biggest obstacle to closing the sale and how to overcome it
• How to resolve objections more effectively than ever before
• The “Dandelion Principle” and how it can make or break the sale
• Why the old adage “Always Be Closing” is terrible advice
• The hidden code your prospects use and how to break it
• Why buying signals can be dangerously misleading
• The absolute, clear-cut, no-question-about-it, single, best time to close your prospect
• How to make closing quick, easy and painless (both for you and your prospect)
• The secret to dramatically improving your closing ratio
• How to increase your profit (and your commission) on nearly every sale you make
Want more sales? You need more prospects. (And not just any prospects—quality prospects!) But most salespeople avoid prospecting because it’s traditionally frustrating, time-consuming and unproductive. It doesn’t have to be, though. In fact, prospecting can be relatively easy and highly effective. That is, if you know the secrets to doing it right. In this powerful, hands-on session, Don will share with you:
• What you must do before you start prospecting
• The simple tool that will make your prospecting much more effective
• How to find great prospects quickly and easily
• How to make prospects want to hear from you
• More than a dozen ways to reach your prospects
• The secret to getting their attention
• What to do with their attention once you’ve got it
• How to get prospects to call you
• Why perseverance is overrated
• How to interest a prospect who’s already using another company
• How to get the best return for your prospecting efforts
Forget the old, hackneyed sales gimmicks. Forget about high-pressure. And forget the manipulative, self-serving tactics that today’s prospects know and hate. Instead, discover a fresh, innovative approach that lets you sell with integrity, confidence and enthusiasm. In this fast-paced, highly-interactive program, you’ll learn:
• The two most important sales skills and how to master them
• The three different types of prospects and how to deal with each of them
• How to quickly build rapport with your prospect
• The one thing you should never say to a prospect
• How to completely lower your prospect’s defenses
• The key to making the sale (It isn’t what you think!)
• How to uncover your prospect’s hidden concerns
• How to get a huge edge over your competition
• The secret to creating a great sales presentation effortlessly
• How to position yourself as your prospect’s best choice
How do I book Don Cooper to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Don Cooper for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Don Cooper, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Don Cooper or any other speaker of your choice.
How much does it cost to book Don Cooper for a speaking engagement?
Speaking fees for Don Cooper, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Don Cooper, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Don Cooper speak about?
Don Cooper is a keynote speaker and industry expert who speaks on a wide range of topics such as Sales, Customer Experience, Marketing, Negotiation, Retail, Business, Workshop and Sports.
Where does Don Cooper travel from?
Don Cooper generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Don Cooper?
AAE Speakers Bureau has successfully secured keynote speakers like Don Cooper for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Don Cooper for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Don Cooper or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Don Cooper is a keynote speaker and industry expert who speaks on a wide range of topics including Sales, Customer Experience and Marketing. The estimated speaking fee range to book Don Cooper for live events is $10,000 - $20,000. Please contact us for virtual event fees. Don Cooper generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are George Lucas, PhD, Rolfe Carawan and Michael Bergdahl. Contact All American Speakers for ratings, reviews, videos and information on scheduling Don Cooper for an upcoming event.
SPEAKING TOPICS
Don Cooper Speaking Topics
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It’s NOT Who You Know: Making the most of meeting and mingling
To succeed in today’s world, you need networks of strong relationships to provide you with support, information, and opportunities. But how do you build relationships with people you don’t know? What do you say to total strangers? And where do you go from there? In this fun, highly-interactive session, Don will show you:
• How to have confidence in any networking situation
• The secrets to approaching total strangers with ease
• Who to seek out when you enter a room
• How to create a positive and memorable first impression
• The one thing you must do every time you meet someone
• How to meet more people in less time
• The keys to starting and maintaining a great conversation
• How to remember everyone you meet and make sure they remember you
• Tactics for increasing your visibility and credibility
• The easy way to get more referrals
-
When Bad Things Happen to Good Customers: How to transform customers from enraged to ecstatic
Mistakes happen. No matter how hard you try to prevent them. Fortunately, mistakes can be overcome and even turned to your advantage if you know what to do. This program will enable you to uncover and resolve problems no matter how major or minor, resulting in loyal customers who buy from you again and again. You’ll learn:
• Why most customer service efforts fail miserably
• Why an angry customer can be better for you than a happy customer
• The first thing to do when your customer voices a problem
• How to quickly calm a furious customer
• What you should never do with an angry customer
• The one thing customers want above everything else
• The magic customer service question
• The one word you never want to hear from your customer (It’s not what you think!)
• The two critical factors that determine how happy a customer is with your service
• Why you never want to satisfy customers (Yes, you read that correctly.)
• The secret to getting more feedback from your customers
• How to get your customers to brag about you to everyone they know
-
The Physics of Closing: How to make the hardest part of the sale easy
There’s no magic to closing. (Although if you do the right things, they work like magic.) Effective closing is about physics. Physics?? That’s right, physics. (Along with a little psychology, economics and cryptology thrown in.) Fortunately, you don’t need a PhD to improve your closing ratio. (You don’t even need any previous science classes.) This eye-opening presentation will provide you with the insights and tactics you need. You’ll discover:
• Why closing is the #1 challenge for salespeople
• The single biggest obstacle to closing the sale and how to overcome it
• How to resolve objections more effectively than ever before
• The “Dandelion Principle” and how it can make or break the sale
• Why the old adage “Always Be Closing” is terrible advice
• The hidden code your prospects use and how to break it
• Why buying signals can be dangerously misleading
• The absolute, clear-cut, no-question-about-it, single, best time to close your prospect
• How to make closing quick, easy and painless (both for you and your prospect)
• The secret to dramatically improving your closing ratio
• How to increase your profit (and your commission) on nearly every sale you make
-
Never Sell Ice to Eskimos: A practical program for powerful prospecting
Want more sales? You need more prospects. (And not just any prospects—quality prospects!) But most salespeople avoid prospecting because it’s traditionally frustrating, time-consuming and unproductive. It doesn’t have to be, though. In fact, prospecting can be relatively easy and highly effective. That is, if you know the secrets to doing it right. In this powerful, hands-on session, Don will share with you:
• What you must do before you start prospecting
• The simple tool that will make your prospecting much more effective
• How to find great prospects quickly and easily
• How to make prospects want to hear from you
• More than a dozen ways to reach your prospects
• The secret to getting their attention
• What to do with their attention once you’ve got it
• How to get prospects to call you
• Why perseverance is overrated
• How to interest a prospect who’s already using another company
• How to get the best return for your prospecting efforts
-
The Tao of Selling: An enlightened approach to increasing your sales.
Forget the old, hackneyed sales gimmicks. Forget about high-pressure. And forget the manipulative, self-serving tactics that today’s prospects know and hate. Instead, discover a fresh, innovative approach that lets you sell with integrity, confidence and enthusiasm. In this fast-paced, highly-interactive program, you’ll learn:
• The two most important sales skills and how to master them
• The three different types of prospects and how to deal with each of them
• How to quickly build rapport with your prospect
• The one thing you should never say to a prospect
• How to completely lower your prospect’s defenses
• The key to making the sale (It isn’t what you think!)
• How to uncover your prospect’s hidden concerns
• How to get a huge edge over your competition
• The secret to creating a great sales presentation effortlessly
• How to position yourself as your prospect’s best choice
VIDEO
Don Cooper Videos
REVIEWS
Don Cooper Reviews
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I have attended a lot of seminars in my sales career. Many are useless. There are a few that get you pumped up for a couple of days. But none of the seminars I have been to gave me 22 ideas in a simple and functional format. Each of the ideas can be easily implemented into any sales team. Don's seminar is thought provoking, entertaining and most importantly, useful. The trifecta!!!
GEM Products, Inc. - Aug 05 2019 -
The best I’ve heard with the greatest immediate impact.
Sport Boats USA - Aug 05 2019 -
I have heard lots of professional speakers and got more useable information tonight than any before.
The Pampered Chef - Aug 05 2019 -
Don Cooper is an excellent speaker and the information was right on!
Cell Tech - Aug 05 2019
FAQS
-
How do I book Don Cooper to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Don Cooper for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Don Cooper, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Don Cooper or any other speaker of your choice. -
How much does it cost to book Don Cooper for a speaking engagement?
Speaking fees for Don Cooper, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Don Cooper, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Don Cooper speak about?
Don Cooper is a keynote speaker and industry expert who speaks on a wide range of topics such as Sales, Customer Experience, Marketing, Negotiation, Retail, Business, Workshop and Sports. -
Where does Don Cooper travel from?
Don Cooper generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Don Cooper?
AAE Speakers Bureau has successfully secured keynote speakers like Don Cooper for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Don Cooper for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Don Cooper or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOK DON COOPER
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
