Take it from someone who knows. There are definitely pros and cons to exposing your company and your life to networks, producers and the world in reality tv. This is an inside look at how it works, what you can expect, and how to survive in this world while protecting your brand. The grass isn't always greener.
Twenty years ago it was easy to get married. The average cost of a wedding was in the very low five figures. But today with so many options and an industry worth 100 billion dollars, the sky is the limit and so is the average wedding cost. So, where will it be in twenty more? We will take a journey into the history of weddings, how it evolved and where it will be when your children get to the altar.
You have heard the term "dress for success". Well it is a real and valuable thing to understand. But there are different looks and personalities based on your industry. You can certainly wear a Brooks Brothers or Ann Klein suit if you are working in an office or bank. But is that the right look for someone selling high-end luxury items like weddings? In, no! This is a talk about how to find your niche, and evolve to a place where people are drawn to you for the way you dress and accessorize, the way you act, what you drive and even what you eat. You do have to look and act the part to sell it!
This topic is all about how to take your wedding or even business to a whole new level by diversifying and reaching out to legs of the industry that compliment what you already do. The result is a fascinating revenue increase and client elevation to where the big guys are.
As a wedding and event professional, one of the hardest things to do is read people. When someone might be delightful in the initial constellation, things can and will change as time goes by. There is a reason why the term "bridezilla" was coined. But it isn't just the bride. Mother's and often the men in the wedding can show their odd and unusual colors too. Find out how to get around this and learn what to look for in this humorous look at real stories and how the red flags might have avoided a potential catastrophe.
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