Launching breakthrough market innovations begins with innovating the organization. There are evidence-based strategies for how traditional corporations can integrate the winning traits of entrepreneurial companies (adaptability, speed to market, engagement, creative culture, etc.), and, in this talk, Dustin Garis, explores them all. Examples include P&G FutureWorks and other Fortune 500 firms that have evolved to now reflect fresh start-ups. A must-see talk for companies invested in staying fresh and competitive.
Building a purpose-driven organization is requisite for survival in the age of authenticity. In this talk, Dustin Garis reveals the most powerful, yet untapped, universal human insight that drives consumer choices and employee creativity. Case studies from P&G brands, Coca-Cola, and other organizations illustrate how to successfully integrate purpose for multi-generational loyalty and market leadership
Dustin Garis is a dynamic speaker who packs his talks with surprising interactive elements. In this talk, he taps into P&Gs fundamentals of innovation: The root of all innovation begins and ends with the human experiencesomething that many companies, in a blind rush to embrace the new, often forget about. The challenge is seeing past the noise and focusing on the key drivers of market disruption. What are they? Garis gives fascinating case studies, such as the Hairdresser Phenomenon, the Power of the Period, and other mind-bending principles, for reinventing the way all team members view consumers, the market, and their role as innovators.
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