It's hard to turn an elephant. Inertia forces companies to keep moving forward, often when they should be changing direction. The world changes around them but they're stuck in the status quo doing what they've always done. Based on her experience leading Mike's Hard Lemonade, Anat Baron demonstrates that the only way out is to shift into reverse, take a cold hard look at what needs to change, and shift back into drive, taking a brand-new route.
In business, storytelling is the new new thing. Stories powerfully connect us to our employees and customers. Stories put our whole brain to work and not only make us feel more engaged but help us remember more. What gets remembered becomes top of mind – the Holy Grail. Based on her work with brands and in Hollywood, Anat Baron will help show your audience how to create stories that resonate, and have the power to change attitudes, beliefs and behaviors.
Yes, creativity is in vogue. Creative leaders are thought to innovate more. They drive change in business models and revenue models. They generate new ideas. They create new products. They come up with new ways to get things done. Creativity is noted as the single most important trait for navigating through the complexity of today’s business world. But creativity isn’t confined to the C-Suite. It needs to exist at every level. Employees must be encouraged to contribute and recognized and rewarded for their contributions. Anat Baron will offer fresh perspectives and share her strategies for fostering a creative culture within any organization.
As our world turns increasingly digital, organizations can no longer count on “business as usual.” Entire industries are being disrupted by startups that are creating multi-billion dollar companies using new economic models (like Uber, AirBnB and Bitcoin). But all is not lost. In order to be disruptors in their industry, successful companies must challenge the status quo, even if they’re the market leader. Anat Baron goes beyond the buzzwords and discusses the need for disruptive innovation while sharing her experiences from the corporate and startup worlds.
Our world is evolving at a faster pace than ever. Embracing the future isn't all about technology. It's also about changing consumer and employee needs and expectations. 3D Printing, Artificial Intelligence, Biotech, Cloud, Connected Living, Empowered Consumers, Context, Data, Education/Training, Entrepreneurship, Hyperconnectivity, Internet of Things, Mobile Devices, Multi-Generational Workplace, P2P Money, Robotics, Sensors, Smart Cities, Social Media, and Wearables will play key parts in our world in 2020 and beyond. Anat Baron will customize her presentation to your industry and help inspire your audience to develop successful strategic leadership and to create the future.
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