An organization is only as strong as its people — and that’s why winning the war to attract, engage, and retain top talent is so crucial to organizational success. With a 96% employee retention rate and decades on multiple lists as a Top Employer, Southwest Airlines has been a standout Employer Brand since before the creation of that buzz phrase. And now former Chief Culture & Communications Officer, Ginger Hardage, is pulling back the curtain on how Southwest attracts, engages, and retains their extraordinary (and extraordinarily loyal) workforce. In this keynote from Ginger, you will glean the timeless strategies that have led to Southwest’s acclaimed success in the people arena, stay current on other top strategies from leading companies, and learn how to apply them to your own organization.
We loved Ginger. She is such a gracious lady and has such a fun personality. She was super encouraging to our local speaker, Mitch McCamey, who was very nervous to speak on stage in front of an audience of 700 for the first time. We had the night before speaker dinner at his eatery and she stood up at the end and toasted to him and really was encouraging. He told us afterwards how much that meant to him and he appreciated her.
The photo op we did with Ginger following her presentation (and right before her driver picked her up) was a huge hit with our audience; lots of folks enjoyed getting to meet her briefly and have their photo taken with her. The photo op could have gone on for 30 more minutes if she hadn’t had to rush to leave!
Her talk was interesting and really resonated with a lot of our crowd as company culture is such an important topic. The consensus was that everyone loved having her right after lunch because of her energy. They liked that she gave the text at the end to receive the slideshow and that she was accessible and seemed “real” and down to earth.
She was our platinum sponsor’s CEO’s favorite speaker!
Community Development Foundation
- Jan 22 2020
Brother International Corporation - Nov 07 2019
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