Jeff examines and dissects how the youth culture of today is directly influencing the attitudes and purchasing decisions of older generations.
Today’s consumers have new expectations. They are hyper- connected, content-consuming and more likely to bypass traditional forms of marketing and listen to their peers. Do you know how to find your next profit opportunity?
Attendees will take home new tools to identify and then capitalize on profit driving trends with tangible examples and “how to” ideas shared.
Your external brand is only as strong as your internal culture. 83% of managers are Millennials, and this cohort already accounts for the largest generation of employees, surpassing both Boomers and Gen X.
Jeff & his business partner, Amy Gwin, will lead a provocative presentation showcasing new employee engagement frameworks, taking the audience through a “mapping exercise” to help evolve today’s internal cultures for tomorrow’s demanding workplace.
Discover how Millennial and Gen Z employees approach collaboration, flexibility, and purpose, and have completely reinvented the values and environment of the modern workplace. Jeff and Amy will provide actionable insights to help brands understand how deeply this next-gen workforce will impact the future of how organizations and brands conduct business, both internally and externally.
Already one of the most powerful consumer forces in the market, Gen Z – born between 1996 & 2010 -- is driving a new era of empowered consumerism.
Understand how today’s teens and young adults are rewriting the rules for brand behavior through their “old school” values, new American pragmatism and desire to co-create the new rules of marketing.
Generation Z is a powerful consumer force in our market, with up to $143 billion in direct spending a year. Having internalized the lessons of the Great Recession, this generation blends the practicality and work ethic of older generations with the high ideals and digital prowess seen in youth culture. After looking at the unique characteristics of this cohort we call them -- Old Souls in Young BodiesTM.
Audiences will take home:
1) Key trends to watch 2) Six Mindsets that will drive “brand level profit performance” 3) Differences between Gen Z and other generations 4) The role innovation plays in creating ongoing value
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