When Snap hosted an invite-only Partner Summit in Los Angeles in April, it was a chance for advertisers to see what the social media company had in store for the months ahead, like a new audience network and a gaming platform. But for advertisers in attendance, it had a deeper meaning too.
In the grand tradition of social media companies comparing their users to TV audiences, Snapchat Chief Business Officer Jeremi Gorman claimed on Wednesday that the app’s hit show “Endless Summer” is putting up “Game of Thrones”-type numbers.
Snap is adding two new executives, including a splashy hire from Amazon. Jeremi Gorman will serve as Snap’s new chief business officer, in charge of global business solutions, global online sales, customer operations and business marketing, CEO Evan Spiegel said in a note to employees Wednesday. Most recently, Gorman was head of global advertising sales for Amazon.
Jeremi Gorman loves an adrenaline rush. She’s traveled the world to go bobsledding, hang gliding, water skiing and diving with sharks. It’s that thrill-seeking nature that led Gorman to leave Amazon (AMZN), where she had worked for more than six years — most recently heading global advertising sales — to join Snap (SNAP) as its chief business officer in November. “The more that you can experience other cultures, I think the more value you can add to a company and to your life,” said Gorman, in an interview with CNN Business.
Jeremi Gorman is fun with an infectious laugh, the kind of person you want to grab a beer with. She’s curious with a knack for building relationships that allow her to work cross-functionally. She’s also collaborative, celebrating team wins more than her own. It’s telling that the adjectives that spring to mind when describing Gorman’s temperament all point to perception and an innate ability to adapt to a wide array of situations and people with ease. And that synchronicity has translated well to Snap.
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