A great customer experience is like a beautifully choregraphed performance. As with any performance, an important part of this one involves what goes on backstage – in the work environment and with the leaders who shape it.
In this insightful keynote, Jon highlights the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. He explains how leaders, via their own personal behaviors and the workplace constructs they create, have an unparalleled opportunity to encourage customer-focused behaviors throughout their organizations.
Lots of companies fly the “easy to do business with” banner. Few ever actually fulfill that promise, as most consumers can attest. In this fascinating talk, Jon reveals how great companies make it not just easy – but completely effortless – for people to do business with them.
Using eye-opening statistics and amusing real-world examples, Jon explains why an effortless customer experience is such a rare and powerful competitive differentiator. In addition, for versions of this keynote geared towards leadership audiences, he explains how to eradicate distracting, unproductive effort from the workplace, so employees can keep their focus where it belongs – on their customers.
The key to delivering a great customer experience? It’s all in your head! That’s because creating a great impression on customers isn’t just about shaping their experiences, it’s about shaping their memories.
In this fascinating program, Jon describes how great companies capitalize on cognitive science to influence how customers perceive and remember their experiences, driving the repurchase and referral behavior that’s at the heart of any successful business. From improving sales close rates to building positive word-of-mouth to enhancing employee engagement – you’ll find the principles outlined in this program to be invaluable.
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