What is inbound marketing and how can it revolutionize the way you?ve done business?
Yes You Can!! The ability for business owners to be internet savvy in 2012 and beyond
These days, content marketing is all the rage, but the truth is, few companies truly understand how to produce and leverage content to get big results.
Viewed as one of the premier authorities in the content marketing industry, in this session Marcus Sheridan shares the out-of-the-box techniques that landed his company on the New York Times and have now been applied with massive success by businesses around the globe.
If you're looking to get organizational buy-in, top to bottom on content marketing, and you want your staff to have a clear vision of the what, how, and why of this approach, this session is exactly what you've been searching for.
The fact is, most companies aren't thought leaders. And why is this? Because they're not speaking to and communicating with consumers in a way that engenders trust, sales, and brand recognition.
In this electrifying and eye-opening presentation, Marcus Sheridan will show how he took two completely different businesses - a swimming pool company and a marketing company - and by using the exact same principles, he was able to become a major thought leader in each realm. Furthermore, Sheridan will show how other companies have now followed these exact same principles to get huge results - building their brand, business, and bottom line in the process.
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