What is inbound marketing and how can it revolutionize the way you?ve done business?
Yes You Can!! The ability for business owners to be internet savvy in 2012 and beyond
These days, content marketing is all the rage, but the truth is, few companies truly understand how to produce and leverage content to get big results.
Viewed as one of the premier authorities in the content marketing industry, in this session Marcus Sheridan shares the out-of-the-box techniques that landed his company on the New York Times and have now been applied with massive success by businesses around the globe.
If you're looking to get organizational buy-in, top to bottom on content marketing, and you want your staff to have a clear vision of the what, how, and why of this approach, this session is exactly what you've been searching for.
The fact is, most companies aren't thought leaders. And why is this? Because they're not speaking to and communicating with consumers in a way that engenders trust, sales, and brand recognition.
In this electrifying and eye-opening presentation, Marcus Sheridan will show how he took two completely different businesses - a swimming pool company and a marketing company - and by using the exact same principles, he was able to become a major thought leader in each realm. Furthermore, Sheridan will show how other companies have now followed these exact same principles to get huge results - building their brand, business, and bottom line in the process.
With the information age engulfing the world of business as we know it, the days of the secret sauce are coming to a quick close. Today, consumers want openness, transparency, and honesty from brands. They want to be taught and educated, not sold to.
It was this exact approach that landed Marcus Sheridan's company on the cover of the New York Times business section and is a principle that Sheridan has gone on to teach to companies around with world with tremendous results.
Businesses that are willing to embrace this mentality and essentially give it away will find that by doing so, they'll in-turn garner more consumer trust and confidence than ever, and their business and bottom line will benefit because of it.
In a digital world full of noise, businesses and brands are finding it harder and harder to rise above the competition and get the attention they so very much need in order to be successful.
In this fast paced and interactive session, Marcus Sheridan shows how he took a struggling swimming pool company in Virginia and turned it into the most trafficked swimming pool website in the world, as well as the clear voice of the entire swimming pool industry. Furthermore, Sheridan will show how the principles of success he used with his business are replicable in any realm, whether you're a B2B company or B2C. What is taught in this session will have a profound impact on the way your business uses content to build your name recognition and brand awareness going forward. Also, the information herein will prove to have a dramatic impact on any organization's bottom line if they're willing to apply what Sheridan espouses.
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