What made the Obama for America organization so effective and groundbreaking? Based on his experience in the ’08 and ’12 campaigns, Slaby discusses organizational strategy and culture. He focuses on the progression of how values drive mission, how mission drives strategy, and how strategy drives tactics. How did digital technology really lead to victory for Obama? Slaby breaks down some of the mythology around the role of social media and data in each campaign, and explores how organizations of all shapes and sizes can utilize similar approaches to achieve success—however defined.
In this talk, Michael examines how the media and technology landscape has changed communication and how organizations need to shift to, adjust to, and take advantage of a new reality. This conversation covers everything from how individuals consume information differently and make decisions, to how journalism is evolving, to what effective communications strategies look like today. Falling back on a robust and diverse background, Slaby illuminates what is required from great organizations to effectively engage communities with power and inspiration.
Michael Slaby — who was one of the people who built President Obama's much- lauded 2008 and 2012 campaign technology says he hopes these examples ...
Michael Slaby, who was the campaign's chief integration and innovation officer, said he mined companies like Amazon for ideas. The biggest: saving the ...
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