With social networks like Facebook, Twitter, and Instagram forever disrupting the way we do business, do traditional constructs like “branding” still matter? You may be surprised but because of the opportunities created by new media and disruptive technology, strong brands with something to say matter now more than ever. This talk reviews and recasts the role of brands in today’s digital age and provides a framework for building a solid brand, telling your story, and engaging your brand ambassadors.
With over a billion users on Facebook and half of U.S. teens creating and consuming content on Snapchat, it’s safe to say that social media and new forms of content continue to dominate our marketing. As new networks emerge and existing platforms add even more features, it’s easy to get overwhelmed by all of these rapid shifts. This insightful and engaging keynote takes a look at seven digital marketing trends that need to be on your radar, what they mean, and what you can do to be ready for them.
When it comes to marketing, it’s the best of times and the worst of times. New media allows us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy. During this myth-busting and actionable talk you’ll discover how getting scrappy can help you put your brains before your budget and simplify your marketing in today’s complex world.
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