Robert "Bob" Safian

Modern business is pure chaos. To succeed in an environment of constant change requires a whole new approach. Only those organizations and individuals that embrace uncertainty and seek opportunity in disruption will be poised to thrive.

How do we recalibrate our assumptions? Our business models? Our careers? The vast bulk of our institutions — educational, corporate, political— are not built for flux. While many leaders talk about emphasizing agility, there is still an incomplete understanding of what that really means.

In a talk that draws on the research for his highly-anticipated forthcoming book, Robert Safian—who coined the phrase Generation Flux—delves deep inside cultures from Nike to Starbucks, Airbnb to Warby Parker. He shares examples of Flux Leaders at all levels who are reinventing business, connecting the diverse perspectives of big-brand CEOs, upstart entrepreneurs, and the creative thinkers who power today’s innovation economy.

In the process, Safian presents a compelling framework for re-imagining the status quo. He offers a narrative that is incredibly illuminating and entertaining, one that business audiences have fallen in love with again and again..

Recently, Netflix quietly deleted all the remaining user reviews on its service. And just like that, CEO Reed Hastings completed the latest shift in his company’s ever evolving strategy: away from the wisdom of crowds in its content recommendations, in favor of the wisdom of the machine. The algorithm is now firmly in charge at Netflix—as it increasingly is across the economy.

The implications of artificial intelligence and the rise of the algorithm have never been more relevant, more important, or more complex. Discussion and consternation about AI has reached culture-wide status, and an essential, worthwhile dialogue. Yet in the big picture, the bottom-line is irrefutable: Tech’s newest wave is upon up, and there’s no going back.

Whether you run a big public company or a nascent startup, whether you are inside academia or in the nonprofit world, whether you oversee a team or contribute to the operations of an enterprise, understanding AI’s emergence is central for all of us. In this presentation, Robert Safian explores five lessons that underscore how AI and the algorithm is redefining business and organizational leadership—including the biggest lesson every leader and businessperson needs to grapple with to thrive in this era.

No one has a crystal ball anymore. With the rising pace of competition and ever-changing consumer demands, it’s become extraordinarily difficult for business leaders to build and maintain long-term plans. And yet it is that long-term perspective that enables outsized success.

Robert Safian, who built a reputation for near-clairvoyant prediction as the longtime editor of the award-winning innovative business magazine Fast Company, provides a disciplined framework for managing in a world of constant flux. He provides distinct guidelines for assessing new information and developments, and illuminates how to incorporate elements of agility and adaptation to help fuel future success.

As technology, business and culture collide, spawning new trends, new ideas and new movements in rapid-fire sequence, we all need new tools for managing the ever-changing landscape. Audiences walk away from Safian’s presentation with the perspective necessary to implement a “flux” approach to their lives and their business.

In this informative and enlightening presentation, Robert Safian unlocks the key lessons of what makes breakthrough businesses stand apart in today’s hypercompetitive marketplace. He shares his firsthand experience with the likes of Apple, Starbucks, and Under Armour, offering insights on today’s most innovative companies. He shows how companies can thrive, even in tough times, by embracing the power of innovative ideas and creative execution. The word “innovation” has been co-opted and tarnished, spread through marketing campaigns and corporate titles so recklessly that its meaning has become diluted. But true innovation remains an extraordinary engine for success. By examining the inside workings of today’s most innovative companies—including breakthrough startups like Snapchat, Spotify, and more—Safian shows how businesses and businesspeople in all industries can thrive, even in challenging times.

This may be one of the most intriguing leadership speeches you will ever experience. Safian shares the inside stories of amazing leaders who have transformed their organizations and their industries in the face of constant change in culture and business.

He explores how and why these leaders turn the threat of change into a vast pool of opportunities, by motivating and developing a talented workforce to creatively capture these opportunities. Both inspiring and educating, Safian zeros in on the power of purpose and mission, explaining how and why a redefinition of leadership is sweeping through the world’s top organizations, In the process, Safian reveals the tools and mindset necessary to become a breakthrough leader.