Unleash the power of relationships. Understand and focus on what is really important to customers. Match your core strengths with customer needs. Set bold goals to bring everyone into alignment to exceed expectations and achieve dramatic results.
Make the complex simple for customers and your team. Understand who are your most valued and highest potential customers and make them part of the family. Sales is too important to be left up to the sales department—create a culture where everybody sells. Recognize and celebrate sales heroes at every level.
Customers are defining value as better, faster, cheaper ... when I want it, where I want it and how I want it! Customer loyalty is elusive, but critical, in an intensely competitive world. Their needs are changing and we must change to satisfy them. Strive for a greater share of customer versus share of market. Eliminate anything that doesn’t add value.
Achieve a balanced focus on customers, people and profits. Focus resources on what really matters to customers. Work Hard on the right stuff for your customers, people and profits. Be brilliant on the basics and incredibly convenient- then add value in the customer's eyes.
Born to Lead: Roger Dow- Event Planning Magazine 04 2013 at SmartMeetings. com...
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