Sam Richter

Sam Richter

Keynote Speaker: Sales Intelligence Expert, Award-Winning Author, Technology Innovator

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  • Speaking Fee:
    Live Event Fee: $10,000 - $20,000
    Virtual Event Fee: $10,000 - $20,000
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Sam Richter Biography

Embark on a transformative journey with Sam Richter, a Hall of Fame speaker and bestselling author celebrated for his mastery in harnessing digital insight to uncover opportunities, foster genuine connections, build trust, and communicate with authenticity. Richter’s dynamic presentations captivate audiences with humor, high-energy, and eye-opening strategies, tactics, and custom resources that empower individuals to navigate the digital landscape with confidence. His jaw-dropping programs are perfect for any age group and for any level of technology expertise, as Richter has mastered how to take complex ideas and present them in a way that is simple, approachable, and easy to implement.

Each year, Richter delivers more than 70 keynote programs and workshops across the globe, earning top honors such as the prestigious Codie Award -- the ‘Oscars’ of the software industry -- a Gold Award at the International Film Festival, and he has been inducted into both the Minnesota and the National Professional Speaker Hall of Fame. Recognized as one of the World’s Top 50 Global Gurus as an Internet thought leader, Richter has also been named one of the World’s Top 100 Motivational Speakers, a Top 50 Sales Keynote Speaker, a Top 15 Virtual Presenter, IES Speaker of the Year, and a Finalist for Inc. Magazine Entrepreneur of the Year.

Beyond the stage, Richter is the founder and creator of the Intel Engine, a suite of AI-powered resources utilized by top organizations worldwide to gain business and sales intelligence and personalize communications. His expertise has been featured in prominent outlets, including Forbes, CNN, USA Today, and newspapers and online publications around the globe, underscoring his position as a leading authority in the field.

Organizations need two things from today’s conferences: wow-factor for their audiences and extraordinary value that drives real results. Attendees want actionable ideas they can implement immediately – strategies to work smarter, find the right opportunities, build trust, and grow their businesses. That’s exactly what Richter delivers. His motivational, visually immersive, and completely customized programs leave audiences entertained, inspired, and equipped with tools they can use long after the ovation subsides. That’s why executives and meeting planners call Richter's presentations “must-attend events.”

Contact a speaker booking agent to check availability on Sam Richter and other top speakers and celebrities.

Sam Richter Speaking Topics

Get the Meeting No One Else Can

Intel Secrets to Create Sales Authenticity in an Inauthentic World

At a time where information is abundant, but authenticity is scarce, knowing your prospects and clients and what matters to them is no longer just a sales strategy – it’s a decisive competitive advantage. How do you ensure your outreach stands out as genuine in a sea of AI-generated content? How do you connect with decision-makers in a way that resonates and gets results? In this powerful program, you’ll discover...

A proven value generation framework that identifies high-potential opportunities, decision-makers, and engagement methods helping you foster genuine connections that drives revenue and significant growth.

Game-changing strategies and tactics for finding authentic intel, creating efficiencies that allow you to personalize messages, and provide maximum value, all by using the resources you use every day, including search, social, Generative AI (ChatGPT), and custom Sam Richter-created AI tools.

Techniques to uncover hidden opportunities using "inside out" thinking - intel techniques to identify sales trigger events, relevant news, and more so you’re always engaging with the right prospects at the right time with messages that resonate. ​ Third Box Thinking methodology - Them, Us, Fit, Proof - to help you align your solutions with your prospect’s key business priorities, understand your customer’s customer, bypass gatekeepers, gain trust with decision-makers, and leverage relevance to differentiate from your competition.​

Each program is customized using your real-world prospects as examples. This high-energy, motivating, incredibly high-content program has a huge "WOW" factor – you will be shocked at what you don't know (but soon will) that you will immediately use to dramatically improve sales performance.

Creativity Unleashed: Generative AI and Your Future

Transform Your Business, Your Communications, Your Job, and Your Life

Generative AI is transforming our world at a speed never before seen in history. For the first time, everyone has unprecedented access to harness and shape data, forever changing the landscape of business and lives. Discover how to actually use these powerful technologies and unlock the opportunities that will redefine how you live, work, and connect. In this dynamic presentation, you will discover…

The difference between AI and Generative AI - and in an easy-to-understand way - how they work, and how embracing GenAI like ChatGPT, CoPilot, Gemini, etc. can give you a competitive edge.​ ​

What are the tactical applications to improve operations, marketing, and sales to create massive efficiency, allowing you to spend more time executing strategy and providing value. ​

A demonstration of Generative AI-powered tools and the current best resources that you can immediately implement to improve performance. Whatever you dream can now become a reality.

A look into our Generative AI future, the ethical considerations, personal moral challenges, and decisions business leaders will face in this rapidly changing Generative AI world.

Attendees receive access to Sam's custom AI and Generative AI resources (he has spent years creating cutting-edge AI tools). Featuring examples customized to the audience - whether you're a technology expert or someone who lacks confidence regarding new resources - this motivating, humorous, high-content, and high-learning program will leave you excited about your new AI-powered future.

Don't Steal the Cheesecake

Is Your Digital Footprint Costing You Business Opportunities?

In today's "everything is online" world, people pass judgment and form opinions about you before ever meeting. What you post online, text, leave as a voicemail, say or do in front of a public camera, and even email is not limited to private networks. Rather, there's a good chance that what you do in a digital format is public, searchable, and archived FOREVER! Meaning everything you do online impacts your personal brand and even your company brand. In "Don't Steal the Cheesecake," you will discover...

The difference between your character, reputation, personal brand, and company brand, how they are all intertwined, and how they impact your career, relationships, and your company.

The dangers of sharing too much information, what can happen if you're not careful, and how to respond in a digital format when you're angry, so you don't become a negative "Viral Sensation."

The "Five Laws of Digital Reputation Management" along with simple, common-sense ideas that will align your character and reputation, ensuring consistency across your personal brand. ​ Inside secrets on how to leverage ChatGPT, social media, and other online resources to manage your digital presence (for non-technical people) so that when others search for information on you, there is some control over what they find.

This thought-provoking, super entertaining, and somewhat scary program features actual attendees as examples (in positive ways) and will provide you with practical and easy-to-implement strategies that will help you avoid personal and company embarrassment, manage your reputation, and enhance your personal brand.

Sam Richter Videos

Sam Richter Keynote Highlights
Sam Richter - Profit Rich Results
Sam Richter - Power of Connections

How do I book Sam Richter to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Sam Richter for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Sam Richter, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sam Richter or any other speaker of your choice.

How much does it cost to book Sam Richter for a speaking engagement?

Speaking fees for Sam Richter, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Sam Richter are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Sam Richter, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Sam Richter speak about?

Sam Richter is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Business Growth, Technology, Marketing, Motivational, Social Media, Innovation and Consulting.

Where does Sam Richter travel from?

Sam Richter generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Sam Richter?

AAE Speakers Bureau has successfully secured keynote speakers like Sam Richter for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sam Richter for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Sam Richter or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Sam Richter is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Business Growth. The estimated speaking fee range to book Sam Richter for live events is $10,000 - $20,000, and for virtual events $10,000 - $20,000. Sam Richter generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Scott Klososky and Erik Qualman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sam Richter for an upcoming event.

Speaker profile last updated by AAE Talent Team on 27/03/2025.

Sam Richter Speaking Topics

  • Get the Meeting No One Else Can

    Intel Secrets to Create Sales Authenticity in an Inauthentic World

    At a time where information is abundant, but authenticity is scarce, knowing your prospects and clients and what matters to them is no longer just a sales strategy – it’s a decisive competitive advantage. How do you ensure your outreach stands out as genuine in a sea of AI-generated content? How do you connect with decision-makers in a way that resonates and gets results? In this powerful program, you’ll discover...

    A proven value generation framework that identifies high-potential opportunities, decision-makers, and engagement methods helping you foster genuine connections that drives revenue and significant growth.

    Game-changing strategies and tactics for finding authentic intel, creating efficiencies that allow you to personalize messages, and provide maximum value, all by using the resources you use every day, including search, social, Generative AI (ChatGPT), and custom Sam Richter-created AI tools.

    Techniques to uncover hidden opportunities using "inside out" thinking - intel techniques to identify sales trigger events, relevant news, and more so you’re always engaging with the right prospects at the right time with messages that resonate. ​ Third Box Thinking methodology - Them, Us, Fit, Proof - to help you align your solutions with your prospect’s key business priorities, understand your customer’s customer, bypass gatekeepers, gain trust with decision-makers, and leverage relevance to differentiate from your competition.​

    Each program is customized using your real-world prospects as examples. This high-energy, motivating, incredibly high-content program has a huge "WOW" factor – you will be shocked at what you don't know (but soon will) that you will immediately use to dramatically improve sales performance.

  • Creativity Unleashed: Generative AI and Your Future

    Transform Your Business, Your Communications, Your Job, and Your Life

    Generative AI is transforming our world at a speed never before seen in history. For the first time, everyone has unprecedented access to harness and shape data, forever changing the landscape of business and lives. Discover how to actually use these powerful technologies and unlock the opportunities that will redefine how you live, work, and connect. In this dynamic presentation, you will discover…

    The difference between AI and Generative AI - and in an easy-to-understand way - how they work, and how embracing GenAI like ChatGPT, CoPilot, Gemini, etc. can give you a competitive edge.​ ​

    What are the tactical applications to improve operations, marketing, and sales to create massive efficiency, allowing you to spend more time executing strategy and providing value. ​

    A demonstration of Generative AI-powered tools and the current best resources that you can immediately implement to improve performance. Whatever you dream can now become a reality.

    A look into our Generative AI future, the ethical considerations, personal moral challenges, and decisions business leaders will face in this rapidly changing Generative AI world.

    Attendees receive access to Sam's custom AI and Generative AI resources (he has spent years creating cutting-edge AI tools). Featuring examples customized to the audience - whether you're a technology expert or someone who lacks confidence regarding new resources - this motivating, humorous, high-content, and high-learning program will leave you excited about your new AI-powered future.

  • Don't Steal the Cheesecake

    Is Your Digital Footprint Costing You Business Opportunities?

    In today's "everything is online" world, people pass judgment and form opinions about you before ever meeting. What you post online, text, leave as a voicemail, say or do in front of a public camera, and even email is not limited to private networks. Rather, there's a good chance that what you do in a digital format is public, searchable, and archived FOREVER! Meaning everything you do online impacts your personal brand and even your company brand. In "Don't Steal the Cheesecake," you will discover...

    The difference between your character, reputation, personal brand, and company brand, how they are all intertwined, and how they impact your career, relationships, and your company.

    The dangers of sharing too much information, what can happen if you're not careful, and how to respond in a digital format when you're angry, so you don't become a negative "Viral Sensation."

    The "Five Laws of Digital Reputation Management" along with simple, common-sense ideas that will align your character and reputation, ensuring consistency across your personal brand. ​ Inside secrets on how to leverage ChatGPT, social media, and other online resources to manage your digital presence (for non-technical people) so that when others search for information on you, there is some control over what they find.

    This thought-provoking, super entertaining, and somewhat scary program features actual attendees as examples (in positive ways) and will provide you with practical and easy-to-implement strategies that will help you avoid personal and company embarrassment, manage your reputation, and enhance your personal brand.

Sam Richter Videos

Sam Richter Keynote Highlights
Sam Richter - Profit Rich Results
Sam Richter - Power of Connections

Sam Richter News

  • How do I book Sam Richter to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Sam Richter for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Sam Richter, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sam Richter or any other speaker of your choice.
  • How much does it cost to book Sam Richter for a speaking engagement?

    Speaking fees for Sam Richter, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Sam Richter are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Sam Richter, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Sam Richter speak about?

    Sam Richter is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Business Growth, Technology, Marketing, Motivational, Social Media, Innovation and Consulting.
  • Where does Sam Richter travel from?

    Sam Richter generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Sam Richter?

    AAE Speakers Bureau has successfully secured keynote speakers like Sam Richter for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sam Richter for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Sam Richter or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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