Richard Laermer
Keynote Speaker: CEO of RLM Public Relations, Multimedia Journalist, Author
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Richard Laermer Biography
Richard Laermer is a seasoned expert in Marketing, Advertising, Branding, and Public Relations, and CEO of RLM Public Relations. Founded in 1991, this independent communications firm initially gained fame by bringing innovative dot-coms into the public eye and has since become a leading consultant in social media strategies. With decades of experience as a multimedia journalist, Laermer has effectively leveraged his media expertise to deliver impactful results for clients while managing the complex dynamics of media relations.
Laermer hosted TLC's reality TV show "Taking Care of Business," and is a prolific author, with titles such as "Punk Marketing: Get Off Your Ass and Join the Revolution," "Full Frontal PR: Getting People Talking About You, Your Business, or Your Product," and "2011: Trendspotting" under his belt. His work has been featured in major publications like "The New York Times" and "USA Today." Laermer is also a sought-after keynote speaker, known for his engaging and provocative presentations on marketing and media trends. His insights into consumer trends and business adaptability have been showcased at major conferences and corporate events worldwide, including an enlightening presentation for Adobe's global marketing organization.
Based in New York, USA, Laermer has been inducted into the PR Hall of Fame in 2007, reflecting his significant contributions to the field. His presentations, known for their humor and high-energy delivery, challenge conventional thinking and provide audiences with fresh, actionable insights. Whether addressing corporate leaders or industry professionals, Laermer's ability to tailor his talks to diverse audiences has marked him as a notable figure in the realms of marketing and public relations. His innovative approach continues to influence and shape marketing strategies in a rapidly evolving business landscape.
Contact a speaker booking agent to check availability on Richard Laermer and other top speakers and celebrities.
Richard Laermer Speaking Topics
What's the difference between marketers and politicians? According to Richard Laermer, author of Punk Marketing and the CEO of RLM Public Relations, not a whole lot: both have the primary objective of selling a message. But while politicians are master marketers, gifted at forcefully selling their platform, marketers oftentimes have no mastery of the skills required of a politician – namely, conveying vague information while still being blunt about what they're selling. The solution, says Laermer, is for marketers to begin thinking of themselves as "candidates" by gathering their constituency and starting a movement that forces them to action.
In this presentation, you will learn how examples of modern movements borrowed the tenets of labor, voting, zoning, and other rights issues. You will learn how anyone with a product can get creative and take their message to the people in a manner that connects with – and gets them talking about – what you have to offer. Attendees will leave this presentation with an understanding of how a non-politician can become a powerful force around which followers congregate, prompting them to invest their thoughts and energies (and, yes, money) into your message and ultimately your product.
A common problem many companies run into as they try to manage a social media presence is what Richard Laermer calls "GMOOT," or "Get Me One of Those!" Too often marketers are looking directly to their competitors - the so-called "cool" companies - to determine how to dive into social media. But the key, says Laermer, is developing a presence that is above all active - and always authentically so. Laermer will help your organization identify, from a PR/marketing standpoint, which social media strategies will actually work for your company - regardless of latest fads and media popularity.
As a nine-year social media veteran whose 20-year-old PR firm launched Flickr and the very first social networks (Word.com, Internet.com, and Fortune City), Laermer can teach and entertain you about the keys to social media strategy that will inspire your consumers while constantly supporting every bit of your brand message.
After a consultation (and some jokes), Laermer will prep and present a compelling one-hour program tailored to your organization. Marketers and energized executives will walk away with a social media strategy that will hit users over the head and make them say, "Thats something Ive got to engage in.
Richard Laermer, author of Full Frontal PR, which Entrepreneur magazine called the "PR handbook," explores and explains the bond between today's PR and the coveted bottom line of sales, examining why this relationship is all-too-often tenuous. The one-hour program examines the why of modern PR and where it fits into large corporate budgets (not to mention what return should be expected from PR investment). As sales professionals continue to look to marketing to generate not only leads, but also on-message media and influencer coverage for a company, executive, or product, Laermer provides specifics of what to look for - and what to avoid at all costs - in a successful corporate campaign of epic proportions.
Richard Laermer, who is known as a Future Provocateur, has developed a popular trendSpotting program and discusses, plainly, why its so important for each of us to recognize trends and stay informed on more levels than ever before. He shows (rather than merely tells) audiences how to recognize and affect trends in their and their customers' industries, illustrating the value of in-depth understanding of why the future is closer than you think, using real-world examples specific to the breathless crowd.
2011: Trendspotting for the Next Decade
Punk Marketing: Get Off Your A*s and Join the Revolution
Punk Marketing: Get Off Your Ass and Join the Revolution
Full Frontal PR: Building Buzz About Your Business, Your Product, or You
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
How do I book Richard Laermer to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Richard Laermer for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Richard Laermer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Richard Laermer or any other speaker of your choice.
How much does it cost to book Richard Laermer for a speaking engagement?
Speaking fees for Richard Laermer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Richard Laermer, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Richard Laermer speak about?
Richard Laermer is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Sales, Authors, Journalism, Marketing, Technology, Television & Film, Futurism, Social Media, Motivational, Consulting and Political.
Where does Richard Laermer travel from?
Richard Laermer generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Richard Laermer?
AAE Speakers Bureau has successfully secured keynote speakers like Richard Laermer for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Laermer for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Richard Laermer or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Richard Laermer is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Innovation and Sales. The estimated speaking fee range to book Richard Laermer for live events is $10,000 - $20,000. Please contact us for virtual event fees. Richard Laermer generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jim Carroll, Chris Skinner and Jeff Taylor. Contact All American Speakers for ratings, reviews, videos and information on scheduling Richard Laermer for an upcoming event.
SPEAKING TOPICS
Richard Laermer Speaking Topics
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Marketers as Politicians: How to Create a Fanatical Movement
What's the difference between marketers and politicians? According to Richard Laermer, author of Punk Marketing and the CEO of RLM Public Relations, not a whole lot: both have the primary objective of selling a message. But while politicians are master marketers, gifted at forcefully selling their platform, marketers oftentimes have no mastery of the skills required of a politician – namely, conveying vague information while still being blunt about what they're selling. The solution, says Laermer, is for marketers to begin thinking of themselves as "candidates" by gathering their constituency and starting a movement that forces them to action.
In this presentation, you will learn how examples of modern movements borrowed the tenets of labor, voting, zoning, and other rights issues. You will learn how anyone with a product can get creative and take their message to the people in a manner that connects with – and gets them talking about – what you have to offer. Attendees will leave this presentation with an understanding of how a non-politician can become a powerful force around which followers congregate, prompting them to invest their thoughts and energies (and, yes, money) into your message and ultimately your product.
-
Punk Marketing
-
How to Be a Social Media Magnet
A common problem many companies run into as they try to manage a social media presence is what Richard Laermer calls "GMOOT," or "Get Me One of Those!" Too often marketers are looking directly to their competitors - the so-called "cool" companies - to determine how to dive into social media. But the key, says Laermer, is developing a presence that is above all active - and always authentically so. Laermer will help your organization identify, from a PR/marketing standpoint, which social media strategies will actually work for your company - regardless of latest fads and media popularity.
As a nine-year social media veteran whose 20-year-old PR firm launched Flickr and the very first social networks (Word.com, Internet.com, and Fortune City), Laermer can teach and entertain you about the keys to social media strategy that will inspire your consumers while constantly supporting every bit of your brand message.
After a consultation (and some jokes), Laermer will prep and present a compelling one-hour program tailored to your organization. Marketers and energized executives will walk away with a social media strategy that will hit users over the head and make them say, "Thats something Ive got to engage in.
-
The See-Through Approach to Fixing PR in Corporate America
Richard Laermer, author of Full Frontal PR, which Entrepreneur magazine called the "PR handbook," explores and explains the bond between today's PR and the coveted bottom line of sales, examining why this relationship is all-too-often tenuous. The one-hour program examines the why of modern PR and where it fits into large corporate budgets (not to mention what return should be expected from PR investment). As sales professionals continue to look to marketing to generate not only leads, but also on-message media and influencer coverage for a company, executive, or product, Laermer provides specifics of what to look for - and what to avoid at all costs - in a successful corporate campaign of epic proportions.
-
Trendspotting: Staying Informed to Drive Your Business
Richard Laermer, who is known as a Future Provocateur, has developed a popular trendSpotting program and discusses, plainly, why its so important for each of us to recognize trends and stay informed on more levels than ever before. He shows (rather than merely tells) audiences how to recognize and affect trends in their and their customers' industries, illustrating the value of in-depth understanding of why the future is closer than you think, using real-world examples specific to the breathless crowd.
VIDEO
Richard Laermer Videos
BOOKS
2011: Trendspotting for the Next Decade
Punk Marketing: Get Off Your A*s and Join the Revolution
Punk Marketing: Get Off Your Ass and Join the Revolution
Full Frontal PR: Building Buzz About Your Business, Your Product, or You
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
NEWS
Richard Laermer News
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Richard Laermer | Huffington Post
RLMpr CEO Richard Laermer is an oft-quoted source to media and other influential types who appears on CNN, FOX News and in all media on media, trends, ...
FAQS
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How do I book Richard Laermer to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Richard Laermer for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Richard Laermer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Richard Laermer or any other speaker of your choice. -
How much does it cost to book Richard Laermer for a speaking engagement?
Speaking fees for Richard Laermer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Richard Laermer, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Richard Laermer speak about?
Richard Laermer is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Sales, Authors, Journalism, Marketing, Technology, Television & Film, Futurism, Social Media, Motivational, Consulting and Political. -
Where does Richard Laermer travel from?
Richard Laermer generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Richard Laermer?
AAE Speakers Bureau has successfully secured keynote speakers like Richard Laermer for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Laermer for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Richard Laermer or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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