Storytelling lies at the foundation of the human experience. It is a tool that builds connections, conveys values and removes the barriers of culture, age and lifestyle. Chuck explains how executives can structure stories to drive company performance among internal and external audiences. For employees, storytelling can boost morale, enhance a sense of belonging and increase productivity. To external audiences, stories about the company or CEO can reinforce the business' value proposition, attract customers and heighten investor interest. Chuck helps executives identify the compelling stories that will advance the company's goals, such as customer testimonials, corporate milestones and tales of individual excellence. He shares captivating examples of how companies of all sizes can better communicate their core values and unique culture.
Chuck weaves together his personal stories as a business strategist and community leader to deliver a gripping narrative about the drama of crises as well as the lighter side of the human experience. Chuck relates his personal choices made in the aftermath of Hurricane Andrew; the life choice of Stephanie Toothaker; and the unexpected returns of volunteerism. For the past 25 years, community service has been a central feature in Malkus' life, and he describes how involvement in your community can deliver personal and professional growth.
Chuck teaches your organization to protect its brand through better communication and by developing a culture of ethical behavior. He brings attention to vital business tactics through unique and true-life stories related to culture, employee training and charitable commitments. Today's business environment requires not only a business plan for dealing with crises, but also a personalized plan that enables each employee to develop his or her skills, work with others outside the office and provide service to the community.
Chuck delivers important lessons related to personal and professional branding by identifying the warning signs associated with poor business ethics. He describes Scott Rothstein's operation of one of the most ruthless Ponzi schemes in U.S. history, and Rothstein's theft of $1.4 billion to finance his opulent lifestyle. Chuck's best-seller, "The Ultimate Ponzi: The Scott Rothstein Story," (Pelican) explains for the first time how this polished con man built a prestigious law firm from scratch while taking down an entire community in the process.
... Chuck Malkus, a Fort Lauderdale public-relations professional and author of ... going to be aftershocks for Crist from these court proceedings,” said Malkus, ...
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