Whether it’s corporations, associations or even individuals, you can’t have a better tomorrow if you continue thinking about yesterday. Here in the year 2020, we’ve seen chaos, a pandemic, economic challenges, business uncertainty and greater changes than ever before. We’re confused, overwhelmed, frustrated and often impatient. This is NOT business as usual. This is business as UN-usual. And so, the threshold question for us all is simple… “What’s next?” It’s clearly time for RECOVERY and pushing the RESET button on our businesses and lives. It has been said, “If you want to predict the future, create it!” This customizable program (onstage OR virtual),YOUR BEST IS NEXT, is precisely about creating the future and teaching your organization how to insure that their BEST IS truly NEXT.
What if you thought of yourself as a brand? Everyone struggles with what they stand for or what theyd like to stand for Each one of us is a brand. This speech focuses on the disciplines of business branding and applies them to the process of crafting, developing, extending, managing and protecting your most important brand Brand You! Ideal for business executives, sales professionals, even non-business audiences this is an interactive, high-energy, fun-filled educational (and inspirational) speech (and workshop) experience. What if you thought of yourself as a brand?
In business and in life, success (and fulfillment) is not an accident. Using dynamic messages on success from his talk show interviews with success stories such as Colin Powell, Mario Andretti, Debbi Fields, Tommy Lasorda and others, as well as his diverse business career, Ira provides audiences with the compelling imperatives for success, fulfillment and peak performance. Filled with best practice examples, provocative anecdotes and purposeful humor, this is a high-appeal speech with great content. The company (and career) on top of the mountain didnt fall there!
Based on Iras book, Ready, Blame, Fire!, this energetic speech (or workshop) focuses on challenging conventional wisdom. Targeting the fourteen greatest myths in marketing (i.e. Bigger Is Better!, Close Enough Is Good Enough, The First One In Wins, It Wont Happen Here!, etc.), participants learn from history (the misses) and gain a well-defined understanding of the compelling imperatives for success in a complex, highly competitive business climate. The focus of this session is on business development, quantum leap growth, alternative channels of distribution and marketing success.
Products are consumed. Brands are purchased. In our branded world, we make Xerox copies, blow our nose in Kleenex, snack on Jell-O, relax in the Jacuzzi and cover wounds with Band-Aids. From Nike on our hats to Tommy on our shirts to Swatch on our watches and Starbucks in our cups, branding is critical to business development. This session focuses on the philosophy, strategy, guiding principles and best practices to create, build, maintain and manage brand success. After all, regardless of what your title is, everyones a brand manager Great examples, provocative anecdotes and purposeful humor make this a great session, especially when customized for the industry, client and event. Everyones a brand manager!
Ira was a total hit with our attendees! We are so thankful to AAE for recommending him and to the Logistics team for ensuring we connected to discuss our program with Ira in such a timely fashion!
Assent Compliance
- Nov 25 2019
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