John Jacobs

John Jacobs

Keynote Speaker: Co-Founder & Chief Creative Optimist of Life is Good

John Jacobs Biography

John Jacobs, co-founder and CCO (Chief Creative Optimist) of Life is Good, along with his brother Bert, launched their business with a mere $78, selling T-shirts in the streets of Boston and at college dorms across the East Coast. Today, Life is Good has grown into a $100 million positive lifestyle brand, available in over 2,000 retailers across the US and Canada.

The inspiration for their business was derived from stories of individuals, primarily children, facing significant adversity. These narratives reinforced the idea that optimism can be incredibly impactful, especially during the most challenging times. This insight led to the formation of a business model dedicated to assisting children in need. Life is Good has committed to donating at least 10% of its annual net profits to the Life is Good Kids Foundation, a move that positively impacts over 1 million children annually who are grappling with poverty, violence, and illness.

Jacobs is responsible for leading the creative vision that guides the art and messaging direction of Life is Good. The brand aims to inspire optimism in everyone it touches. Jacobs also enjoys outdoor adventures with his family, awkward dancing, and diving into the water to catch things.

With the aim of inspiring others to embrace optimism and nurture the good in their lives, Jacobs and his brother authored "Life is Good: The Book/How to Live with Purpose and Enjoy the Ride," which was published by National Geographic in September 2015. Additionally, Jacobs has been honored with several honorary doctorates from various universities for his contributions to entrepreneurship, business innovation, and philanthropy. His and Life is Good's achievements have been recognized and featured on CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others. Being the youngest of six siblings from Needham, MA, Jacobs and his brother credit their mother as their initial source of optimism and the inspiration for Life is Good.

Contact a speaker booking agent to check availability on John Jacobs and other top speakers and celebrities.

John Jacobs Speaking Topics

Embracing the Power of Optimism to Innovate & Thrive in Times of Change

Business leaders see significant change ahead for their companies as 71 percent of CEO’s expect the next three years to be more critical for their industry than the last 50. Jacobs dives into creating a “yes, and” culture focused on opportunities—not obstacles—and the kind of brand-building that can stand the test of time.

Cultivating a Culture of Optimism from the Inside Out

Jacobs shares experience from Life is Good to help audiences discover their own sense of optimism and uncover a deeper meaning to their work. Lessons on gratitude, openness, and compassion show how simple mindset shifts can transform company culture and customer experiences.

Positive Purpose

More than ever, consumers expect the brands they buy from to be socially responsible. Jacobs shares the Life is Good story and inspires audiences to integrate a deeper meaning into their work—the authentic way.

Life is Good: The Power of Optimism

John Jacobs’ inspiring business story and lessons on optimism and conscious capitalism will demonstrate how focusing on the good can transform your mindset and business and take you anywhere.

John Jacobs Videos

Life is Good | Our Story
Positive Purpose and Spreading Optimism - John Jacobs - YouTube
Massachusetts Conference for Women 2014 Keynote - John Jacobs ...

How do I book John Jacobs to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like John Jacobs for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for John Jacobs, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John Jacobs or any other speaker of your choice.

How much does it cost to book John Jacobs for a speaking engagement?

Speaking fees for John Jacobs, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book John Jacobs are $50,000 - $100,000 for live events and $30,000 - $50,000 for virtual events. For the most current speaking fee to hire John Jacobs, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does John Jacobs speak about?

John Jacobs is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Marketing, Executive Leadership, Business Leadership, Retail, Sales, Psychology, Happiness and Social Activism.

Where does John Jacobs travel from?

John Jacobs generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for John Jacobs?

AAE Speakers Bureau has successfully secured keynote speakers like John Jacobs for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book John Jacobs for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John Jacobs or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


John Jacobs is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Innovation and Marketing. The estimated speaking fee range to book John Jacobs for live events is $50,000 - $100,000, and for virtual events $30,000 - $50,000. John Jacobs generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Bert Jacobs, Sara Blakely and Daymond John. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Jacobs for an upcoming event.

Speaker profile last updated by AAE Talent Team on 21/08/2024.

John Jacobs Speaking Topics

  • Embracing the Power of Optimism to Innovate & Thrive in Times of Change

    Business leaders see significant change ahead for their companies as 71 percent of CEO’s expect the next three years to be more critical for their industry than the last 50. Jacobs dives into creating a “yes, and” culture focused on opportunities—not obstacles—and the kind of brand-building that can stand the test of time.

  • Cultivating a Culture of Optimism from the Inside Out

    Jacobs shares experience from Life is Good to help audiences discover their own sense of optimism and uncover a deeper meaning to their work. Lessons on gratitude, openness, and compassion show how simple mindset shifts can transform company culture and customer experiences.

  • Positive Purpose

    More than ever, consumers expect the brands they buy from to be socially responsible. Jacobs shares the Life is Good story and inspires audiences to integrate a deeper meaning into their work—the authentic way.

  • Life is Good: The Power of Optimism

    John Jacobs’ inspiring business story and lessons on optimism and conscious capitalism will demonstrate how focusing on the good can transform your mindset and business and take you anywhere.

John Jacobs Videos

Life is Good | Our Story
Positive Purpose and Spreading Optimism - John Jacobs - YouTube
Massachusetts Conference for Women 2014 Keynote - John Jacobs ...

John Jacobs Reviews

  • “John is one of the most beloved speakers we've had in ten years of The Vine. Funny, inspiring, edifying, wise, and most of all, heartwarmingly human. His infectious energy and optimism lifts the entire room.”
    The Vine - Jul 22 2019

  • John Jacobs was fabulous.
    Indeed, Inc. - May 31 2019

John Jacobs News

  • How do I book John Jacobs to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like John Jacobs for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for John Jacobs, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John Jacobs or any other speaker of your choice.
  • How much does it cost to book John Jacobs for a speaking engagement?

    Speaking fees for John Jacobs, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book John Jacobs are $50,000 - $100,000 for live events and $30,000 - $50,000 for virtual events. For the most current speaking fee to hire John Jacobs, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does John Jacobs speak about?

    John Jacobs is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Marketing, Executive Leadership, Business Leadership, Retail, Sales, Psychology, Happiness and Social Activism.
  • Where does John Jacobs travel from?

    John Jacobs generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for John Jacobs?

    AAE Speakers Bureau has successfully secured keynote speakers like John Jacobs for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book John Jacobs for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John Jacobs or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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